Dentaltown March 2021 - 30
dentistry uncensored
highlights
Intents and
Purposes
Dr. Howard Farran and Scheduling Institute founder Jay Geier discuss
the importance of intentionally defining a culture in your dental practice
For the past 35 years, Jay Geier, founder and CEO of the Scheduling Institute (SI), has made it his
life's work to help people grow and reach toward their full potential. His work has paid off: SI has been
voted the No. 1 consultant and adviser in the dental Townie Choice Awards for the past 11 consecutive
years, and No. 1 in the orthodontic TCAs for the past six.
Scheduling Institute clients include Dentaltown founder Dr. Howard Farran: In 2008, the team at
Today's Dental was trained on the Five Star Phone Training Program, SI's flagship program that propelled
the company into its position as the most effective adviser to private practices.
In November, Geier reconnected with his old client for an hourlong installment of the Dentistry
Uncensored with Howard Farran podcast. An edited excerpt of their conversation follows.
Hear the entire
podcast online!
This article includes just some of the
highlights of Jay Geier's conversation with
Dr. Howard Farran. To download the podcast,
watch the video or read a full transcript, go
to dentaltown.com/geier-culture.
30
Howard Farran: I almost never bring
HF: My homies are made for figuring
anyone back on the show a second time,
but Jay blew it out of the sky last time. I
just want to say right out of the gate: This is
not a paid advertisement. You are a fantastic
leader and doing so much for people, so it's
great to be with you. It's a lot of fun.
Jay Geier: I thought today we could
talk about culture. We've discovered that
the subject isn't talked about a lot in dental
school or continuing education courses, so I'd
like to help listeners make that commitment
and understand what " culture " is.
out the cosine and tangent of a triangle, and
now they've got to lead people-hygienists,
staff, assistants-and deal with patients.
They weren't made for that!
JG: Howard, " culture " is what the people
who work in your organization think about
you. Every business has a culture. And
everybody, when they walk into that business,
will make a decision about that culture. So
if I had my way, everybody would get a hat
and it would say: I own culture. That's the
beginning step. They've never taken on that
MARCH 2021 // dentaltown.com
DT0321_SI_Podcast-Transcript-sm_V2.indd 30
2/18/21 2:38 PM
http://www.dentaltown.com/geier-culture
http://www.dentaltown.com
Dentaltown March 2021
Table of Contents for the Digital Edition of Dentaltown March 2021
Dentaltown March 2021 - Intro
Dentaltown March 2021 - Cover1
Dentaltown March 2021 - Cover2
Dentaltown March 2021 - 1
Dentaltown March 2021 - 2
Dentaltown March 2021 - 3
Dentaltown March 2021 - 4
Dentaltown March 2021 - 5
Dentaltown March 2021 - 6
Dentaltown March 2021 - 7
Dentaltown March 2021 - 8
Dentaltown March 2021 - 9
Dentaltown March 2021 - 10
Dentaltown March 2021 - 11
Dentaltown March 2021 - 12
Dentaltown March 2021 - 13
Dentaltown March 2021 - 14
Dentaltown March 2021 - 15
Dentaltown March 2021 - 16
Dentaltown March 2021 - 17
Dentaltown March 2021 - 18
Dentaltown March 2021 - 19
Dentaltown March 2021 - 20
Dentaltown March 2021 - 21
Dentaltown March 2021 - 22
Dentaltown March 2021 - 23
Dentaltown March 2021 - 24
Dentaltown March 2021 - 25
Dentaltown March 2021 - 26
Dentaltown March 2021 - 27
Dentaltown March 2021 - 28
Dentaltown March 2021 - 29
Dentaltown March 2021 - 30
Dentaltown March 2021 - 31
Dentaltown March 2021 - 32
Dentaltown March 2021 - 33
Dentaltown March 2021 - 34
Dentaltown March 2021 - 35
Dentaltown March 2021 - 36
Dentaltown March 2021 - 37
Dentaltown March 2021 - 38
Dentaltown March 2021 - 39
Dentaltown March 2021 - 40
Dentaltown March 2021 - 41
Dentaltown March 2021 - 42
Dentaltown March 2021 - 43
Dentaltown March 2021 - 44
Dentaltown March 2021 - 45
Dentaltown March 2021 - 46
Dentaltown March 2021 - 47
Dentaltown March 2021 - 48
Dentaltown March 2021 - 49
Dentaltown March 2021 - 50
Dentaltown March 2021 - 51
Dentaltown March 2021 - 52
Dentaltown March 2021 - 53
Dentaltown March 2021 - 54
Dentaltown March 2021 - 55
Dentaltown March 2021 - 56
Dentaltown March 2021 - 57
Dentaltown March 2021 - 58
Dentaltown March 2021 - 59
Dentaltown March 2021 - 60
Dentaltown March 2021 - 61
Dentaltown March 2021 - 62
Dentaltown March 2021 - 63
Dentaltown March 2021 - 64
Dentaltown March 2021 - 65
Dentaltown March 2021 - 66
Dentaltown March 2021 - 67
Dentaltown March 2021 - 68
Dentaltown March 2021 - 69
Dentaltown March 2021 - 70
Dentaltown March 2021 - 71
Dentaltown March 2021 - 72
Dentaltown March 2021 - 73
Dentaltown March 2021 - 74
Dentaltown March 2021 - 75
Dentaltown March 2021 - 76
Dentaltown March 2021 - 77
Dentaltown March 2021 - 78
Dentaltown March 2021 - 79
Dentaltown March 2021 - 80
Dentaltown March 2021 - Cover3
Dentaltown March 2021 - Cover4
https://www.nxtbook.com/farran/dentaltown/dentaltown-february-2025
https://www.nxtbook.com/farran/dentaltown/dentaltown-january-2025
https://www.nxtbook.com/farran/dentaltown/dentaltown-december-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-november-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-october-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-september-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-august-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-july-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-june-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-may-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-april-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-march-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-february-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-january-2024
https://www.nxtbook.com/farran/dentaltown/dentaltown-december-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-november-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-new-grad-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-october-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-september-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-august-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-july-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-june-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-may-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-april-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-march-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-february-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-january-2023
https://www.nxtbook.com/farran/dentaltown/dentaltown-december-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-november-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-october-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-new-grad-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-september-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-august-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-july-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-june-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-may-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-april-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-march-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-february-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-january-2022
https://www.nxtbook.com/farran/dentaltown/dentaltown-december-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-november-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-new-grad-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-october-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-september-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-august-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-july-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-june-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-may-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-april-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-march-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-february-2021
https://www.nxtbook.com/farran/dentaltown/2021January
https://www.nxtbook.com/farran/dentaltown/2020December
https://www.nxtbook.com/farran/dentaltown/2020November
https://www.nxtbook.com/farran/dentaltown/2020NewGrad
https://www.nxtbook.com/farran/dentaltown/2020October
https://www.nxtbook.com/farran/dentaltown/2020September
https://www.nxtbook.com/farran/dentaltown/2020August
https://www.nxtbook.com/farran/dentaltown/2020July
https://www.nxtbook.com/farran/dentaltown/2020June
https://www.nxtbook.com/farran/dentaltown/2020May
https://www.nxtbook.com/farran/dentaltown/2020April
https://www.nxtbook.com/farran/dentaltown/2020March
https://www.nxtbook.com/farran/dentaltown/2020February
https://www.nxtbook.com/farran/dentaltown/2020January
https://www.nxtbook.com/farran/dentaltown/2019December
https://www.nxtbook.com/farran/dentaltown/2019November
https://www.nxtbook.com/farran/dentaltownuk/2019OctoberNovember
https://www.nxtbook.com/farran/dentaltown/2019October
https://www.nxtbook.com/farran/dentaltown/2019NewGrad
https://www.nxtbook.com/farran/dentaltown/2019September
https://www.nxtbook.com/farran/dentaltown/2019August
https://www.nxtbook.com/farran/dentaltown/2019July
https://www.nxtbook.com/farran/dentaltownuk/2019JuneJuly
https://www.nxtbook.com/farran/dentaltown/2019June
https://www.nxtbook.com/farran/dentaltown/2019May
https://www.nxtbook.com/farran/dentaltownuk/2019AprilMay
https://www.nxtbook.com/farran/dentaltown/2019April
https://www.nxtbook.com/farran/dentaltown/2019March
https://www.nxtbook.com/farran/dentaltown/2019February
https://www.nxtbook.com/farran/dentaltownuk/2019FebruaryMarch
https://www.nxtbook.com/farran/dentaltown/2019January
https://www.nxtbook.com/farran/dentaltownuk/2018Winter
https://www.nxtbook.com/farran/dentaltown/2018December
https://www.nxtbook.com/farran/dentaltown/2018November
https://www.nxtbook.com/farran/dentaltownuk/2018November
https://www.nxtbook.com/farran/dentaltown/2018October
https://www.nxtbook.com/farran/dentaltownuk/2018October
https://www.nxtbook.com/farran/dentaltown/2018NewGrad
https://www.nxtbook.com/farran/dentaltown/2018September
https://www.nxtbook.com/farran/dentaltownuk/2018September
https://www.nxtbook.com/farran/dentaltown/2018August
https://www.nxtbook.com/farran/dentaltownuk/2018July
https://www.nxtbook.com/farran/dentaltown/2018July
https://www.nxtbook.com/farran/dentaltownuk/2018June
https://www.nxtbook.com/farran/dentaltown/2018June
https://www.nxtbook.com/farran/dentaltownuk/2018May
https://www.nxtbook.com/farran/dentaltown/2018May
https://www.nxtbook.com/farran/dentaltownuk/2018April
https://www.nxtbook.com/farran/dentaltown/2018April
https://www.nxtbook.com/farran/dentaltown/2018March
https://www.nxtbook.com/farran/dentaltownuk/2018March
https://www.nxtbook.com/farran/dentaltown/2018February
https://www.nxtbook.com/farran/dentaltownuk/2018February
https://www.nxtbook.com/farran/dentaltown/2018January
https://www.nxtbook.com/farran/dentaltown/2017December
https://www.nxtbook.com/farran/dentaltownuk/2017Winter
https://www.nxtbook.com/farran/dentaltown/2017November
https://www.nxtbook.com/farran/dentaltown/2017October
https://www.nxtbook.com/farran/dentaltownuk/2017october
https://www.nxtbook.com/farran/dentaltown/NewGrad2017
https://www.nxtbook.com/farran/dentaltown/2017September
https://www.nxtbook.com/farran/dentaltownuk/2017September
https://www.nxtbook.com/farran/dentaltownuk/2017August
https://www.nxtbook.com/farran/dentaltown/2017August
https://www.nxtbook.com/farran/dentaltown/2017July
https://www.nxtbook.com/farran/dentaltownuk/2017July
https://www.nxtbook.com/farran/dentaltown/2017June
https://www.nxtbook.com/farran/dentaltownuk/2017may
https://www.nxtbook.com/farran/dentaltown/2017May
https://www.nxtbook.com/farran/dentaltownuk/2017April
https://www.nxtbook.com/farran/dentaltown/2017April
https://www.nxtbook.com/farran/dentaltown/2017March
https://www.nxtbook.com/farran/dentaltownuk/dentaltownuk/2017march
https://www.nxtbook.com/farran/dentaltown/February2017
https://www.nxtbook.com/farran/dentaltown/2017January
https://www.nxtbook.com/farran/dentaltown/2016December
https://www.nxtbook.com/farran/dentaltown/2016November
https://www.nxtbook.com/farran/dentaltown/2016October
https://www.nxtbook.com/farran/dentaltown/2016nge
https://www.nxtbook.com/farran/dentaltown/2016september
https://www.nxtbook.com/farran/dentaltown/2016august
https://www.nxtbook.com/farran/dentaltown/2016july
https://www.nxtbook.com/farran/dentaltown/2016june
https://www.nxtbook.com/farran/dentaltown/2016may
https://www.nxtbook.com/farran/dentaltown/2016april
https://www.nxtbook.com/farran/dentaltown/2016march
https://www.nxtbook.com/farran/dentaltown/2016february
https://www.nxtbook.com/farran/dentaltown/2016january
https://www.nxtbook.com/farran/dentaltown/2015december
https://www.nxtbook.com/farran/dentaltown/2015november
https://www.nxtbook.com/farran/dentaltown/2015october
https://www.nxtbook.com/farran/dentaltown/2015nge
https://www.nxtbook.com/farran/dentaltown/2015september
https://www.nxtbook.com/farran/dentaltown/2015august
https://www.nxtbook.com/farran/dentaltown/2015july
https://www.nxtbook.com/farran/dentaltown/2015june
https://www.nxtbook.com/farran/dentaltown/2015may
https://www.nxtbook.com/farran/dentaltown/2015april
https://www.nxtbook.com/farran/dentaltown/2015march
https://www.nxtbook.com/farran/dentaltown/2015february
https://www.nxtbook.com/farran/dentaltown/2015january
https://www.nxtbook.com/farran/dentaltown/2014december
https://www.nxtbook.com/farran/dentaltown/2014decemberb
https://www.nxtbook.com/farran/dentaltown/2014november
https://www.nxtbook.com/farran/dentaltown/2014october
https://www.nxtbook.com/farran/dentaltown/2014newgrad
https://www.nxtbook.com/farran/dentaltown/2014september
https://www.nxtbook.com/farran/dentaltown/2014august
https://www.nxtbook.com/farran/dentaltown/2014july
https://www.nxtbook.com/farran/dentaltown/2014june
https://www.nxtbook.com/farran/dentaltown/2014may
https://www.nxtbook.com/farran/dentaltown/2014april
https://www.nxtbook.com/farran/dentaltown/2014march
https://www.nxtbook.com/farran/dentaltown/2014february
https://www.nxtbook.com/farran/dentaltown/2014january
https://www.nxtbook.com/farran/dentaltown/2013december
https://www.nxtbook.com/farran/dentaltown/2013november
https://www.nxtbook.com/farran/dentaltown/2013october
https://www.nxtbook.com/farran/dentaltown/2013newgrad
https://www.nxtbook.com/farran/dentaltown/2013september
https://www.nxtbook.com/farran/dentaltown/2013august
https://www.nxtbook.com/farran/dentaltown/2013july
https://www.nxtbook.com/farran/dentaltown/2013june
https://www.nxtbook.com/farran/dentaltown/2013may
https://www.nxtbook.com/farran/dentaltown/2013april
https://www.nxtbook.com/farran/dentaltown/2013march
https://www.nxtbook.com/farran/dentaltown/2013february
https://www.nxtbook.com/farran/dentaltown/2013january
https://www.nxtbook.com/farran/dentaltown/2012december
https://www.nxtbook.com/farran/dentaltown/2012November
https://www.nxtbookmedia.com