by Jay Geier Jay Geier is the founder and CEO of Scheduling Institute, a private practice consultancy dedicated to helping doctors successfully grow their practices with guaranteed results, starting with the No. 1 area of growth and profitability in the practice-the front desk. To request a free front desk audit, go to auditmypractice.com/dtown. Change for the Better Two of the dental industry's most profitable discoveries 62 MARCH 2022 // dentaltown.comhttp://www.auditmypractice.com/dtown http://www.dentaltown.com