Dentaltown November 2023 - 43

doors, keeping expenses low and
achieving the ability to cash flow as
soon as possible. From marketing to
scheduling, the goal was to attract
patients and stay busy. The expansion
for my office was about utilizing the
brand we've created and becoming
more discerning with our marketing.
It was no longer about getting generic
patients in the door, but the specific
patients we wanted to treat, using our
skill sets in the best way possible.
A relocation/expansion also presents
opportunities for planning and
homework. I used Design Ergo for
a block diagram for my new space.
I read up on the things offices struggled
with, and what kept coming up
were efficiencies and patient-flow
disruption. It was important that we
focused on a centralized sterilization
unit and mapped out a flow of our
patients to prevent bottlenecks at
check-in/check-out. Paying attention
to the details of something like this
has made a tremendous difference in
our practice.
I'd also suggest not forgetting
My planned expansion will get us to
about the minutiae, like making sure
to have a system of informing all
insurance networks of the location
change. This was something that we
overlooked, and claim payments were
delayed significantly.
How are you gearing up for your
expansion? What will it include?
With each expansion or achievement,
our practice vision becomes more and
more clear. Our goal as a practice is to
have two full-time associate dentists
providing comprehensive dentistry,
and my role will be to provide fullarch
implant dentistry from all-on-X
to implant overdentures to singleimplant
restorations.
Our expansion will include a dedicated
surgical suite that I will mainly
work out of, a dedicated entrance/
exit for our surgical patients, and a
recovery room.
We are also adding more hygiene
operatories, expanding team spaces,
sterilization and the lab area.
NOVEMBER 2023 | 43 | DENTALTOWN.COM
14 operatories and a dedicated surgical
suite. I believe this will most likely
take me to the end of my practice
career, but one thing I've found over
my career thus far: Plans will always
change, and the future holds opportunities
that we're not even aware of, so
I can never say for certain where that
leads me.
How do you like to run the
business side of the practice?
I'm a big believer in delegation.
Identify the strengths of your team
members and empower them to serve
that role to the best of their abilities.
Practice ownership requires us to
wear many hats, but the practice
is at its best and most productive
when systems in place allow you
to produce dentistry when you are
in the office. Our office manager
helps with team decisions as well as
marketing conversations.
When you operate a large practice
with many employees, it's imperative
RANDY KIRBY

http://www.DENTALTOWN.COM

Dentaltown November 2023

Table of Contents for the Digital Edition of Dentaltown November 2023

Dentaltown November 2023 - Intro
Dentaltown November 2023 - Cover1
Dentaltown November 2023 - Cover2
Dentaltown November 2023 - 1
Dentaltown November 2023 - 2
Dentaltown November 2023 - 3
Dentaltown November 2023 - 4
Dentaltown November 2023 - 5
Dentaltown November 2023 - 6
Dentaltown November 2023 - 7
Dentaltown November 2023 - 8
Dentaltown November 2023 - 9
Dentaltown November 2023 - 10
Dentaltown November 2023 - 11
Dentaltown November 2023 - 12
Dentaltown November 2023 - 13
Dentaltown November 2023 - 14
Dentaltown November 2023 - 15
Dentaltown November 2023 - 16
Dentaltown November 2023 - 17
Dentaltown November 2023 - 18
Dentaltown November 2023 - 19
Dentaltown November 2023 - 20
Dentaltown November 2023 - 24
Dentaltown November 2023 - 22
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Dentaltown November 2023 - 25
Dentaltown November 2023 - 26
Dentaltown November 2023 - 27
Dentaltown November 2023 - 28
Dentaltown November 2023 - 29
Dentaltown November 2023 - 30
Dentaltown November 2023 - 31
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Dentaltown November 2023 - 33
Dentaltown November 2023 - 34
Dentaltown November 2023 - 35
Dentaltown November 2023 - 36
Dentaltown November 2023 - 37
Dentaltown November 2023 - 38
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Dentaltown November 2023 - 40
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Dentaltown November 2023 - 50
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Dentaltown November 2023 - 63
Dentaltown November 2023 - 64
Dentaltown November 2023 - Cover3
Dentaltown November 2023 - Cover4
Dentaltown November 2023 - 70
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