Dentaltown October 2022 - 59

Reconsidering the most
common reasons doctors
won't invest in team training
Fear Factors
1. Fear you have the
wrong team in place.
Our certified trainers have conducted
in-office sessions for nearly 30,000 team
members over the past 12 years. Consequently,
we know these two outcomes to
be fact:
* Training will uncover hidden gems in
your practice. Someone you think is
marginal may prove to be one of your
strongest, most engaged players once
given the right tools, training and
motivation to be more successful.
* Someone you view as a strong
performer may be unable to learn or
unwilling to accept better ways of
doing things. They refuse to be held
accountable for results, and think the
way something has always been done
is the way it should be done forever,
regardless of evidence to the contrary.
Players like these have been holding
you and the rest of the team back
for years because they don't value
continuous improvement.
Your team is a direct
reflection of
you as the primary leader. Have you defined
and communicated a vision for your
practice so you're all working toward the
same goals? Establish a solid foundation,
then give your people the opportunity to
achieve those goals for their sake and that
of your patients and practice.
2. Fear you can't afford
team training.
The right training done correctly
(which includes accountability for improved
results) pays for itself and drives
growth well beyond the investment. Without
accountability, training is purely entertainment;
you won't see improved results.
This is just like spending big bucks on
new technology that doesn't increase production-you're
buying entertainment for
your sake but the equipment has no bearing
on the business and drains financial resources
that should otherwise be spent on
actual growth strategies.
3. Fear you won't get
the promised result.
For most things in life, if you go into it
with a fear of failure, that fear will become
a self-fulfilling prophecy.
If you think training won't work, it
won't. If you believe your practice is different
or your situation is unique, consciously
or subconsciously, you won't be engaged
in learning, so it won't work. Your people
will feed off that vibe and be even more
skeptical and unengaged. They'll think less
of you for making them spend time and
energy on something you obviously don't
believe in yourself.
No matter what type of practice, size
of town, location or caliber of the existing
team, the right training will give
you the desired result if you demonstrate
dentaltown.com \\ OCTOBER 2022 59

http://www.dentaltown.com

Dentaltown October 2022

Table of Contents for the Digital Edition of Dentaltown October 2022

Dentaltown October 2022 - CT
Dentaltown October 2022 - Cover1
Dentaltown October 2022 - Cover2
Dentaltown October 2022 - 1
Dentaltown October 2022 - 2
Dentaltown October 2022 - 3
Dentaltown October 2022 - 4
Dentaltown October 2022 - 5
Dentaltown October 2022 - 6
Dentaltown October 2022 - 7
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Dentaltown October 2022 - Cover3
Dentaltown October 2022 - Cover4
Dentaltown October 2022 - Glidewell_1
Dentaltown October 2022 - Glidewell_2
Dentaltown October 2022 - DAL_1
Dentaltown October 2022 - DAL_2
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