Dentaltown September 2024 - 40

OFFICE VISIT
crowns to full-arch fixed cases, they
do it all, while assisting on some cases
that nine months ago they had zero
experience with.
Empowering your team, trusting
them and delegating is such a powerful
tool. Without this team, $300,000
months would be impossible.
Implants have become a
major part of your practice.
What implant-related tips and
insights have you gained?
Providing dental implants in your
practice is one of the best things you
can do. With proper training, single
implants as well as immediates can be
a very profitable and predictable service
to offer to patients. You don't have
to dive deep into the full-arch world,
but having the skills to predictably
extract teeth, graft and place implants
can be a game-changer and your
patients will have a lot of confidence
in you. It is one of the quickest, most
efficient procedures we can offer.
You've got an impressive piece
of technology in your office. How
should other dentists approach the
weighty decision of making similar,
significant purchases?
You must be talking about Yomi! The
first time I got my hands on this, I
was blown away. I love to freehand,
and that's how I think every surgeon
should be taught, but if I had to have
a dental implant placed, I would want
it placed as accurately as possible
and that's what Yomi allows. Did I
need Yomi? No. Did I really want it?
Yes. For full arches, it even allows us
to plan bone reduction using robotic
assistance. A huge advantage for me
is being able to push the envelope, and
no longer am I second-guessing when
placing an angled implant around the
mental foramen or sinus.
If you want to make a significant
purchase in your practice, first do a
gut check and then prioritize. I can't
practice without milling in my office,
and I need 3D imaging to be able to
place implants, so those purchases
were non-negotiable and done right
out of the gate-they were necessary
if I wanted to grow. I bought Yomi
because it would make my procedures
less stressful, but I didn't expect
a financial return on it; I bought it
because I saw the advantages clinically
for better outcomes.
What marketing strategies have
you found most effective in
growing your practice?
The practice was doing zero marketing
when I took over. I started with a
rebrand and new website, and from
there I started dumping into Google
ads for new patients and emergencies.
That helped get things moving. Now
we're doing full-arch marketing as well
as a strong Google and social media
ad campaign for general dentistry.
I don't have the luxury of having my
SEPTEMBER 2024 | 40 | DENTALTOWN.COM
own building with great signage
(yet), so marketing is key for me to
build my patient base. In hindsight, I
would have hit marketing harder from
the beginning.
One of the most important things
for me is strong Google reviews.
We focus on asking for reviews.
In nine months, we went from 30
reviews to 160 and climbing. I think
patients sharing their positive experience
is the most influential thing you
can do.
Give us a snapshot of your life
outside of dentistry.
When I'm not working on the practice,
I'm usually with my wife and our
dogs. We have a golden retriever and a
dachshund, and actually just rescued
a three-legged golden retriever from
Turkey! We are building a house here
in Colorado, which takes up a lot of
time on the weekends but has been a
really fun process.
We enjoy visiting the many mountain
towns Colorado has to offer.
There is so much to do here and we
just absolutely love it! As far as hobbies,
I enjoy fast cars and golf. DT
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Dentaltown September 2024

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