The Power of Smile Design The first installment of delivering the perfect smile focuses on patient expectation and treatment planning for aesthetic success by Dr Sam Jethwa BDS (Lon) MFDS RCS (Edin) PgDip Clin Ed Dr Sam Jethwa qualified in 2012 and since has trained in aesthetic and rehabilitative dentistry with thanks to The British Academy of Cosmetic Dentistry (BACD). Jethwa practices in Hertfordshire at The Perfect Smile Studios and has been a Best Young Dentist finalist at The Dentistry and Private Dentistry Awards. He is chairman of The Young Membership Committee at the BACD and is a qualified clinical teacher and mentor for younger dentists. Email: drsamjethwa@gmail.com "Thank you so much-I can now smile again." Hearing these words from a cosmetic dentistry patient fills my team with satisfaction and confidence; it makes us all smile, and it reminds us why we do what we do. In some cases, the patient will have completed what we consider to be a simple treatment-perhaps some home whitening only, or teamed with some contouring and direct bonding. Or it could be more complex orthodontic, restorative or tooth replacement work, with a large investment in time for both dentist and patient. Whatever the treatment, the patients have felt the work has made sufficient impact on their well-being that they are now no longer embarrassed to smile. dentaltownuk.com \\ AUGUST 2017 47http://www.drsamjethwa.com http://www.dentaltownuk.com