DentaltownUK July 2017 - 13

You read [the articles in Dentaltown], but did you ever think that maybe it'd
be really, really cool to comment and say, "Hey, thanks for writing this"?
Sharing the love is so important

read with your social media followers and friends. With
just one click you can share an article to Facebook,
Twitter, Pinterest, Google Plus or LinkedIn.
Our site now also shows the number of times an article
has been shared. Imagine if Facebook didn't have "Like"
or "Comment" capabilities for posts. Even though you
had 200 friends, without the "Like" button you wouldn't
know if you were just talking to yourself in the closet!
Luckily, when you post on the real Facebook you can
check later in the day to get feedback-maybe a dozen
people liked your post, someone added an "LOL" and
someone else said, "Thanks for sharing." That makes
you feel better, which reinforces the behavior.
We want that for our authors, too-I wish you would
thank the people who write articles and columns! And
I guarantee you the authors would appreciate it if you
went online and shared their pieces to your
other social media, because the greatest
gift a dentist can give to another dental
colleague is a referral.
And, finally, I'd love it if whenever
you hear a dentist complaining, or feeling
Howard Farran, DDS, MBA, is an international speaker
burned out or under the weather, or asking
who's written books and dozens of articles. To schedule
a question like, "Which bonding agent do
Howard to speak at your next national, state or local
you use?" you'd reply: "I'll tell you what
dental meeting, email rebecca@farranmedia.com.
I use ... and also, what you ought to do is
join Dentaltown." I think it's one of the
greatest gifts you can give another dentist. ■

On that note, I'm excited about a feature recently
rolled out on our website.
Maybe you never thought about it, but the articles in
our magazine are written by people who are so passionate
that, after work, they could go home to their families, go
out to eat, work out ... but they spend their "free time"
writing. We don't pay the writers who contribute articles;
they do it because they want to share information with
their peers and friends.
You read the articles, but did you ever think that
it'd be really cool to comment and say, "Hey, thanks for
writing this"? We've made it easy on our website, with a
comments section underneath each article.
Taking it one step further-and back to the idea of
referrals-you also have the option to share what you've

See Howard Live!
2017
JULY 29-
AUG. 1

Pearly Whites conference

AUG.
18-19

Dental Summit Nashville

AUG.
25

Watersedge Dental Lab presentation

OCT.
11

Asteto Dental Labs study group

Melbourne and Sydney, Australia

Nashville, Tennessee

Ottawa, Ontario

Saddle Brook, New Jersey

Check out
Howard Farran's
podcasts!
Listen to free Dentistry
Uncensored with Howard
Farran podcasts about
referrals and marketing-
and pretty much anything
under the sun!-by
downloading them from
iTunes.

dentaltownuk.com \\ JULY 2017

13
http://www.dentaltown.com/podcasts http://www.dentaltownuk.com
Table of Contents for the Digital Edition of DentaltownUK July 2017
