Orthotown November 2012 - (Page 44)
focus on // tads
Raise your hand if you’re a fan of treating malocclusions and difficult tooth movements in a predictable fashion, or even of moving specific teeth while minimizing the movement of others. Then you’ve got to love temporary anchorage devices (aka, TADs), right? These tiny, simple screws have revolutionized modern orthodontics and have steadily become a staple in orthodontic practice and residency programs.
From your perspective, have you seen an increase or decrease in TAD usage over the last year?
Jamie Morness, global product manager, 3M Unitek: Over the last year, market data shows the use of TADs has declined slightly. However, this trend is somewhat regional, with the Asia region continuing to show growth. Dan Lopez, mini-implants product manager, American Orthodontics: American Orthodontics is seeing some growth in regard to TADs. In the coming years, there might be a gradual increase as a result of younger orthodontists who become increasingly familiar with TAD placement during residency. Craig Beach, general manager, Dentaurum USA: We have experienced high growth rates over the past seven years, however, we have seen this growth level off in the past 12-18 months. Some of this slow-down effect is due to the struggling economy and the pressure to provide lower treatment fees. TADs obviously add cost for the patient, so this can be a more difficult “sell-through” during a consultation with a patient in this economy. The economy is one reason, but we feel the main reason for the decrease in TAD usage is that many companies are selling starter kits without any guidelines for success or without “hands-on” training, and this has resulted in many doctors experiencing high failure rates. Obviously, when TADs fail it is very frustrating for the doctor and also for the patient, so these high failure rates have caused many doctors to become less enthusiastic about using TADs on their next patient. Karri Denny, marketing coordinator, Forestadent USA: We have seen an increase in the usage of TADs in the residency programs, so the residents
Orthotown Magazine reached out to several leading manufacturers of TADs to get a snapshot on the current state of TAD usage in the orthodontic profession.
44
NOVEMBER 2012 // orthotown.com
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Table of Contents for the Digital Edition of Orthotown November 2012
Orthotown.com Highlights
Wired for Success
Class II Progress Case... Need Suggestions on How to Proceed!
New Ortho Chairs and Side Units
Corporate Profile: Orchestrate 3D
New Products/Industry News
Poll
Managing Your Online Reputation
The Orthodontist’s Increased Risk of Litigation
Office Visit: Movin’ Teeth in Texas
The Top 10 Mistakes in Building a Dental Web Site (and How to Avoid Them)
Anchors Away!
Ad Index
Orthotown November 2012
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