Orthotown July/August 2013 - (Page 42)
practice management // feature
by Dr. Jack Kacewicz
There was a time when the cost of undergoing orthodontic treatment was on par with
purchasing a new car. Today, orthodontic treatment is available and affordable for most children and adults in this country. Payment plans, dental insurance that includes orthodontic
benefits and Flexible Spending Accounts (FSAs) all help make orthodontic care more affordable. However, many hard-working American families do not have access to care due to their
financial situations.
There is no question that the state of the economy over the last five years has affected
the ability of families to afford orthodontic treatment. Many states have had to cut back on
programs that provide orthodontic treatment to those in need. As a result, far too many
children will never enjoy the personal, social and professional benefits of having a nice
smile, let alone the dental health benefits. Orthodontic treatment not only leads to better
dental health and overall oral function, but it also leads to an improvement in appearance
and many patients subsequently experience increased self-esteem.
Conversely, a crooked smile can create a negative perception on a social, personal and
professional level. In fact, a recent survey found that more than one-third of Americans who
are unhappy with their smile believe they would have a better social life if they had better
teeth. Of adults polled, 77 percent of women think crooked teeth are worse than a receding hairline in a potential love interest. And 78 percent of Americans perceive adults with
crooked teeth to be unsuccessful.1
But much like other health service-related organizations and associations have done through access to care programs, there is an
1.
42
November 2012 study commissioned by the American Association of Orthodontists
(AAO) and conducted by Wakefield Research
JULY / AUGUST 2013 // orthotown.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown July/August 2013
Introducing the Townie Choice Awards
Knowledge: Change Management’s Best Friend
Efficiency of Advanced Digital Technology for Orthodontic Treatment
The Challenges of Providing Low-income Children with Access to Orthodontic Care
Accelerated Tooth Movement Technology
Playing the Charity Card
One Full-time Employee per $200,000 Collections?
Pros and Cons of .022 Versus .018 Slot Braces
Orthotown.com Highlights
Wired for Success: What Makes a Great Treatment Coordinator?
You Should Know: Cloud9Ortho
You Should Know: Embrace Smiles
You Should Know: Forestadent (an update)
New Products
Ad Index
Orthotown July/August 2013
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