Orthotown November 2013 - (Page 26)

office visit // feature To Serve Others by Benjamin Lund, Editor, Orthotown Magazine Between seminars, consulting, his involvement in Smiles Changes Lives and the Rheam Foundation, Dr. Dustin Burleson somehow finds time to practice orthodontics. And it's not a failed effort. He takes his mission statement - to serve others - very seriously. Patients love his accommodating and likable spirit, and he enjoys the company of patients and families who visit his office. All this has helped him grow his practice by 600 percent in the last seven years. Orthotown Magazine chats with Burleson about his practice management techniques and all the reasons he loves going to work each day. Dr. Burleson, why did you get into orthodontics? Burleson: Ever since I was a child, I always wanted to be a dentist. My father, brothers and many other relatives are dentists, so I grew up in the profession. After working in an orthodontic office in high school, I saw the amazing opportunity to help transform the smile and confidence of so many patients that I wanted to become an orthodontist. It's truly one of the most amazing professions in the world. What is your practice philosophy? Burleson: Our mission is simple. Three words in fact: to serve others. We exist to help the patient and we bend over backward and crawl through broken glass at times to see that happen. I've witnessed employees driving retainers to a patient's home when the retainer wasn't back from the lab in time. I see them coming in early and staying late to help the patient and I'm honored to work with such an amazing group of professionals who truly understand that the patient is the most important person in the practice. In person or on the phone, our team is out-of-this-world amazing! What is the orthodontic competition like in your area right now? Burleson: Our area has many choices for orthodontic treatment, both with specialists, general dentists and pediatric dentists. I'm actually a fan of competition. It almost always results in better care and an affordable price for our families, 26 NOVEMBER 2013 // orthotown.com Photography by Outtakes Photography Name: Dustin S. Burleson, DDS Graduate From: University of Missouri-Kansas City School of Dentistry, 2006 Practice Name: Burleson Orthodontics Practice Location: Kansas City, Missouri Staff: 35 Web site: www.burlesonorthodontics.com http://www.burlesonorthodontics.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown November 2013

Orthotown.com Highlights
Wired for Success: Building Your Dream
New Members’ Thoughts on SL Brackets
Help! Any Good Resources Out There for Office Start-ups?
New Office Design – Thoughts?
Seven SEO Strategies to Accelerate New Patient Acquisition
Office Visit: To Serve Others
You Should Know: Boyd Industries
Product Profile: DEXIS
Implementing Strategy in Orthodontic Practice
Addressing the Issue of Compliance – Treating Severe TM Joint Pain Without Surgery
Ad Index

Orthotown November 2013