practice management // feature
by Diana P. Friedman, MA, MBA
Social media is one of the most engaging and pervasive forms of online interaction today. On average, Americans spend more than three hours per day using social
media.1 Even more important, the most valuable demographic groups for your practice are the ones most often frequenting popular social media destinations:
* 74 percent of women use social media sites
* 78 percent of users are between the ages of 30-49
* 72 percent are college educated
* 71 percent have annual household incomes in excess of $75,0002
These are patients (prospective and existing) your practice wants to reach.
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http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
http://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-social-media-influences-purchasing-decisions/
continued on page 56
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APRIL 2014 // orthotown.com
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.htmlhttp://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-social-media-influences-purchasing-decisions/http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown April 2014