Orthotown April 2015 - (Page 32)

services in practice // profile Native Intelligence: Management Software without the Catch topsOrtho has a 99 percent customer retention rate, so it's not too hard to find orthodontists willing to go on record to rave about the company's product. One of them is John Graham, DDS, MD, of Sugarhouse Orthodontics. Here's what he says about what makes topsOrtho, well, top of his list. From the ground up "About three years ago, I moved to Salt Lake with my family to open a new practice. I had some 'musthaves' in my new management software: I needed a solution that was native to Mac; I didn't want to be at the mercy of my Internet provider; and I wanted everything to be on a local machine so that if anything went down, I could still have access to my charts, photographs, and all my other important information. So I went with topsOrtho. It was just a natural choice. "The unique thing about tops that I love is that it was built around the Mac OS [operating system]. It's not a Windows product, retrofitted to work in a Mac environment. It was built from the ground up by programmers who know the OS, inside and out. It's 32 APRIL 2015 // orthotown.com software in its native environment. And what happens is that updates occur in real time. Instantaneously. My last update was instantaneous. "In my other PC-based practice, I paid $800 to $1,000 a month for IT guys to come out for constant fixes. There were always updates that Microsoft came out with-some of them very expensive-and when you have to upgrade your operating system, you have to wait for the PC-based program to update. The cost of running topsOrtho? Almost zero. More than pretty pictures "And when it comes to training new staff, you can't beat the Mac environment. It's so simple. Even when we're doing things like generating letters, it's Continued on p. 34 http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown April 2015

Orthotown.com Highlights
Embrace Progress: From Clinical Skills to Marketing, Orthodontists Need a Wide Skill Base
Severely Short Roots
Open-Bite Corrections with TADs
Is Indirect Bonding Right for Your Practice?
Anterior Open-Bite Treatment with Clear Aligners
American Association of Orthodontics
Native Intelligence: Management Software without the Catch
Corporate Profile: The Direct Mail Pros of OrthodonticMarketing.net
Braces v. Aligners
A Great Big Reason to Smile in Arizona
Practice Management
Bonding to Ceramic Crowns

Orthotown April 2015

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