practice management // feature
Separating
Your Practice
from the Rest
by Brenda Cooper
44
JULY / AUGUST 2015 // orthotown.com
In recent years, the orthodontic field has become very competitive.
Now more than ever, orthodontists need to focus on what will make
their practices stand out and appeal to potential new patients.
Surprisingly, the lowest fee is not always the ideal differentiator. In
these difficult economic times, people do want the best value, but how
they feel about your office and how they are treated by you and your
staff is as important as-if not more important than-low price. From
the moment the office opens until it closes, you and your team are in the
spotlight. You must be ready to give patients the best experience possible.
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Table of Contents for the Digital Edition of Orthotown August 2015