Orthotown March 2015 - (Page 8)
industry // news
3M Unitek Highlights Importance of Orthodontic Treatment
With the 3M Foundation, 3M Unitek has provided a grant to Pretend
City Children's Museum located in Irvine, CA, to revitalize and
redesign their dental office exhibit. The dental exhibit allows children
to play with dental and orthodontic equipment in order to foster a curiosity
and understanding about the importance of visiting the dentist and
maintaining good habits between visits. Aimed at sparking excitement about
the orthodontic journey, the exhibit also includes a 3M Paint Your Smile
kiosk, which allows children to upload a photo of themselves and
virtually try on Clarity ADVANCED Ceramic Brackets from 3M Unitek.
Orthodontists can access the tool with their own patients at
Paintyoursmile.com.
Nashville Startup Offers New Teeth-Straightening Option
SmileCareClub provides an alternative solution to braces, allowing
patients to straighten their teeth in only four to eight months at a fraction
of the cost of regular braces or invisible aligners, with 24/7 oversight by
licensed dental professionals-all from the comfort of their own home.
The company says its aligners can fi x minor crowding and space issues
for just $900. The clear aligners work similarly to braces and can be
removed while eating or playing sports and to brush or floss. For more
information, visit Smilecareclub.com.
Henry Schein Orthodontics
Announces New Course
Henry Schein Orthodontics
has announced 2015 course dates
for its Soft Tissue Orthodontics
course, taught by Dr. Scott Frey.
BOTOX, XEOMIN, and Dysport
(also known as neuromodulators)
are emerging as therapeutic and
cosmetic orthodontic treatment
modalities. Designed specifically
for orthodontists, this course will
teach revolutionary techniques and
tools to affect the soft tissues in
orthodontic diagnosis and treatment
using neuromodulators, allowing
the doctor to take command of
soft tissues and deliver exceptional
treatment outcomes. For more information and course dates, visit
HenryScheinOrtho.com.
Industry News
Education Group ORTHOEVOLVE Acquires OrthoUniversity.com
In an effort to expand and further its educational services, ORTHOEVOLVE has acquired OrthoUniversity.com.
ORTHOEVOLVE, conceived by Dr. Tom Pitts, consists of a series of comprehensive orthodontic education programs. These
courses are held in a variety of different domestic and international cities year-round. OrthoUniversity.com (or OrthoU.com)
is an online resource dedicated to providing orthodontic professionals a space to share orthodontic education and information
among peers. The online resource also has full social networking capabilities, classifieds, upcoming seminar and event
info and other educational resources, such as white papers.
8
MARCH 2015 // orthotown.com
http://www.Paintyoursmile.com
http://www.HenryScheinOrtho.com
http://www.Smilecareclub.com
http://www.OrthoUniversity.com
http://www.OrthoUniversity.com
http://www.OrthoUniversity.com
http://www.OrthoU.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown March 2015
Orthotown.com Highlights
Embrace Progress: From the Phone Book to the Internet Age: How Marketing Has Changed Over the Years
Industry News
HSD—A New Twist to CL2 Correction
Managing Expectations
Patient Engagement by the Numbers
What’s on Your Tray? Bonding and Retie Setup
Corporate Profile: Locking in Success with Unmatched Customer Service
Poll
Building Partnerships: How to Earn GP Referrals
New Products
Custom Mouthguards for Ortho Patients
The Strategic Value of Staff Training and Development
Lateral Open Bite
Ad Index
Orthotown March 2015
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