Orthotown November 2015 - (Page 32)

product profile // burleson Burleson Seminars' "Look Over My Shoulder" Marketing Program The most valuable asset in your practice is the relationship you have with your list of patients. In today's competitive marketplace, doctors realize they need to grow, nurture and encourage their list of patients to refer more friends and family to the practice, and ﬁnd more ways to add new patients through effective marketing. The problem is knowing where to turn and whom to trust. Since 2009, Burleson Seminars has provided the Look Over My Shoulder Marketing Program from Dustin Burleson. For orthodontic practice owners looking for ways to consistently improve their internal, external, online and offline marketing, the Look Over My Shoulder Marketing Program provides new sample campaigns with digital source files and a tutorial walkthrough by Dr. Burleson, who has mailed more than 2 million pieces of direct mail in building his from-scratch practice to more than 9,500 active patients. Burleson shares the campaigns that have earned at least a 5:1 return on every marketing dollar invested so that his members can test internal, external and online marketing strategies with more conﬁdence. The digital resource ﬁles each month allow for quick "swipe and deploy" marketing that can instantly boost your practice. Marketing Program Monthly swipe and deploy strategies that can instantly boost your practice Get your questions answered each month with a live Q&A call Each month you get the digital resource files to proven marketing campaigns that are earning a 5:1 return on investment or higher in Dustin's practices and the practices of his coaching clients. Listen as Dustin answers your marketing questions and helps redirect your efforts to earn maximum return on every marketing dollar. Stop wandering around in the woods when it comes to marketing your practice. Instead, see how the pros do it with detailed answers to your specific questions so your results can skyrocket. Sample of the month and video walkthrough with Dustin as your guide Get a great walkthrough on exactly how to implement these newpatient-generation and referral programs in your office, even if you don't have a marketing coordinator. These samples each month can be put on autopilot by anyone on your team (or even one of your kids). They are that simple. See what's working in other ofﬁces See critiques from Dustin showing you exactly how he has transformed the marketing of more than 1,941 orthodontists in 23 countries, accounting for $300 million in orthodontic revenue. You simply cannot buy access to marketing tests this broad and diverse unless you have a marketing budget the size of 1,941 orthodontic practices. 32 NOVEMBER 2015 // orthotown.com Send Dustin your marketing pieces and campaigns Whether they worked or have not gone as planned, get honest feedback from Dustin. A fresh set of expert eyes on your marketing materials is a priceless tool for any orthodontist who is serious about growing a practice. ■ http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown November 2015

Orthotown.com Highlights
Embrace Progress: Congratulations, You’re Just an Orthodontist
What Do You Do When You Just Need to Bail Out on a Case?
How Would You Treat Non-Surgically?
Progressive Smile Design: Changing the Shape of Cosmetic Dentistry
Equip the Operatory— Not the Junk Drawer
The Five Key Components to Team Synergy
What’s On Your Tray? Cementation
Product Profi le: Burleson Seminars
How Pro-Bono Work Can Increase Your Sales
Effective Treatment of Class II Deep Bite in Adult Cases
Poll
A Fast-Track Guide to Selecting the Best Wires
The Airway, Breathing and Orthodontics
Imaging Guide
Ad Index

Orthotown November 2015