Orthotown Jan/Feb 2016 - (Page 28)
practice management // feature
by Christine Hoxha
Go Beyond
Accommodating
Working with
Extra-Needs
Patients
H
How accommodating are we really?
In the realm of customer relations, words and phrases such as
"accommodating," "accommodations," and "willing to accommodate," have become quite common.
You hear them everywhere: from school grounds to medical facilities; from restaurants to movie theaters. It's evident
that the dental community, particularly pediatric dentists and
orthodontists, have embraced these terms as well. Perhaps it is
because we hear shocking statistics, such as how one in 68 children are now diagnosed with autism, or that one in 20 children
may be affected with some form of sensory-processing disorder.
These statistics tell us that clearly there is a large population
of children who could benefit from special accommodations.
However, in an environment where everyone is competing to
deliver the best possible service, it is time to go beyond just
"accommodating" and begin delivering the unprecedented
higher level of patient care that these children deserve.
28
JANUARY/FEBRUARY 2016 // orthotown.com
As a dental and orthodontic practice consultant, I have
observed several practices that proudly state they accommodate
patients with extra needs. They advertise it on their websites,
tell new patients on their initial call and even network with
other providers who also treat extra-needs patients.
Yet, after observing their practice operations, it is evident to
me that what they consider accommodations are truly nothing
more than a minimal standard of care that has become commonplace in so many competitors' practices.
Some practices feel that, because they offer restraint systems or even sedation options, they are being accommodating.
Yet they don't employ even simple behavior-management
techniques that have shown to be both more effective and less
traumatic for these patients. I have even witnessed practices
that state they are ADA compliant, but their space is on a second floor with no elevator. Many have never had a true ADA
audit. How is this delivering accommodating patient care?
Continued on p. 30
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown Jan/Feb 2016
Orthotown.com Highlights
Embrace Progress: You Can’t Fight Mother Nature
Transfer Case: Can I Finish Without Surgery?
Best Direct Bonding Protocol
Class III Treatment in 15 Months
Go Beyond Accommodating: Working with Extra-Needs Patients
Treatment of Open-Bite with Mini-Screws and Segmental Mechanics
Cali Orthodontist an Engineer of New Smiles
Poll
Serendipity and the Right Technology: One Orthodontist’s Story
Townie Choice Awards 2015: Townies Have Spoken!
12 Marketing Tips for Orthodontists in 2016
Ad Index
Orthotown Jan/Feb 2016
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