Orthotown March 2016 - (Page 46)

product profile feature The OrthoMBA Sustainable Practice Growth It's Monday morning and your alarm goes off. You're faced with another week at the office. You mentally scan through the upcoming day and your mind drifts to these hard truths that have been nagging at you for years. Truth number 1: You don't get dentist referrals like you used to and you're worried about where your next new patient is coming from. Truth number 2: You're nervous about payroll and taxes that need to be paid soon. You're nervous about money in general. Truth number 3: Your patients seem to view what you do as a commodity and don't seem to know the difference between an orthodontist and a general dentist. You cross your fingers when you leave the exam room and feel deflated every time a patient walks away with all the power by saying no to the treatment you know they need. Truth number 4: You're not sure how to set yourself apart from your competition, but you know you provide exceptional quality treatment and amazing customer service. Truth number 5: Everything you've tried up until now hasn't worked. You're searching for a better way to run your practice but don't know where to start. Welcome to the typical voracious thought pattern of today's orthodontist: stressed to the max, confused about which direction to go, and tired of not knowing how to lead your practice to become the top dog in your market. No one plans to end up in this position. This is certainly not what you thought being an orthodontist would be and they definitely didn't tell you about any of this in dental school or orthodontic residency. Surely there is a better way to grow the practice of your dreams. Though many consultants and self-proclaimed "gurus" claim to know how to fix your problems, you've been there, done that and you're still confused and feeling stuck. Plain and simple, you're exhausted. 46 MARCH 2016 // orthotown.com With the OrthoMBA Sustainable Practice Growth Training Program, Dr. Dustin Burleson allows you to leave your perplexed past behind. Uncover your hidden potential and rid yourself of your frustration with declining growth or lower net income. You will discover how to start more new patients, grow your revenue and take home more profit in your practice right now. Now is the time to become a smarter, more conﬁdent orthodontist and the business owner you need to be for your family, your patients, your employees and your community. By the end of this seven-week course, you'll have a strong, sustainable understanding of how to monitor the most important practice metrics, how to increase your production and collections exponentially, how to appropriately leverage your employees to produce over $300,000 or even $400,000 in revenue per employee, and how to manage your time and energy for maximum productivity and enjoyment in life. Now is the time to become a smarter, more confident orthodontist and the business owner you need to be for your family, your patients, your employees and your community. Learn more about this exclusive program when you sign up for a free online training with Dr. Burleson at TheOrthoMBA.com. ■ http://www.TheOrthoMBA.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown March 2016

Orthotown.com Highlights
Embrace Progress: Organizing the Digital Office
Wired for Success: Google Voice: The Future of Patient Communication
Welcome, Dr. Edmund Khoo, to the Orthotown Advisory Board!
Industry News
Simplifi ed Correction of Class II Using PowerScope
Looking Toward the Social Media Horizon
What’s On Your Tray? Tray for Bonding Brackets
Herbst Fixed Functional Treatment for a Severe Class II
I’ve Done a Tongue Guard … Now What?
Modern-Day Retention
Retainer Clasps
Message Board: Retention
New Products
Software Showcase
Product Profile: Burleson
Poll
How to Manage Overhead Percentages in the Practice
Ad Index

Orthotown March 2016