Orthotown September 2016 - 41
company name \\ corporate profile
Most orthodontists know that word-of-mouth advertising is the most effective kind, but how do you encourage patients to recommend
their friends to you without straight-up asking them to do so? (Which likely wouldn't be very effective, anyway.)
Progressive practices understand that while word-of-mouth advertising is an organic process, there are still plenty of ways to foster
and encourage it.
Today's orthodontic patients are tech-savvy and social. They keep their entire world at their fingertips via smartphone apps and
services. Communicating with patients on the platforms they're comfortable with is the most direct means of getting their attention, and
also impressing them. It all comes down to a simple equation: If they think you're cool, they'll tell their friends.
The following six examples, provided by the team at Dolphin Imaging & Management Solutions, illustrate great ways that orthodontists
and their staffs have been using mobile technology and social media to connect with current and potential patients, encourage better
patient compliance and market themselves.
1. Personally follow up with patients during off-hours.
When orthodontists are at the office, they're busy treating
patients, with little if any time to make the personal calls that
make someone feel special.
Dr. Andre Ferreira of Advanced Orthodontics in Anniston,
Alabama, uses his practice management system's mobile app
to follow up with patients on his way into the office.
"I have a 30- to 45-minute commute every
day, so I use that time to make 'care calls,' " he
said. "If they've just had their braces put on, I
call to ask how they're doing. Often, I follow up
on personal things they've told me while in the
chair, such as attending band camp or acting in a
school play. It really impresses them that the doctor
called them."
Dr. Andre Ferreira
Ferreira's Dolphin Mobile app, for example, gives him complete
access to his database, which allows him to make the call directly
from a patient's chart.
2. Streamline scheduling with patient-facing mobile apps.
Mobile apps are great tools for inserting orthodontic treatment
into the center of your patients' lifestyles. Most don't remember a
time before mobile phones, and have learned to access information
and services via their phone's apps.
Dr. Blair Barnett of Avery Orthodontics in Cedar Park,
Texas, said the ease of appointment-making is one of the
features he values most on his MyOrthodontist app.
"Patients can just scan their generated QR
code at the time the next appointment is made,
and it enters the info into their MyOrthodontist
app on their phone," he explained. "They really love
the feature that lets them program the app to remind
them about the upcoming appointment as many times
as they want, leading up to the appointment itself."
Dr. Blair Barnett
orthotown.com \\ SEPTEMBER 2016
41
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown September 2016
Orthotown.com Highlights
Dental Hygiene— in an Orthodontic Practice?
Industry News
New Products
Monthly Poll: Bonding
Non-Sx. Plan for This Case?
A Winning Combination
Townie Talks: Transitions Q&A
Clinical Orthodontics: A Great Future in Plastics
Dolphin Imaging & Management Solutions
GORP 2016
Product Profile: Ormco
Orthotown September 2016 - Cover1
Orthotown September 2016 - Cover2
Orthotown September 2016 - 1
Orthotown September 2016 - 2
Orthotown September 2016 - 3
Orthotown September 2016 - 4
Orthotown September 2016 - 5
Orthotown September 2016 - Orthotown.com Highlights
Orthotown September 2016 - 7
Orthotown September 2016 - Dental Hygiene— in an Orthodontic Practice?
Orthotown September 2016 - 9
Orthotown September 2016 - 10
Orthotown September 2016 - 11
Orthotown September 2016 - Industry News
Orthotown September 2016 - 13
Orthotown September 2016 - New Products
Orthotown September 2016 - 15
Orthotown September 2016 - Monthly Poll: Bonding
Orthotown September 2016 - 17
Orthotown September 2016 - 18
Orthotown September 2016 - 19
Orthotown September 2016 - Non-Sx. Plan for This Case?
Orthotown September 2016 - 21
Orthotown September 2016 - 22
Orthotown September 2016 - 23
Orthotown September 2016 - A Winning Combination
Orthotown September 2016 - 25
Orthotown September 2016 - 26
Orthotown September 2016 - 27
Orthotown September 2016 - 28
Orthotown September 2016 - 29
Orthotown September 2016 - 30
Orthotown September 2016 - 31
Orthotown September 2016 - Townie Talks: Transitions Q&A
Orthotown September 2016 - 33
Orthotown September 2016 - 34
Orthotown September 2016 - 35
Orthotown September 2016 - 36
Orthotown September 2016 - 37
Orthotown September 2016 - Clinical Orthodontics: A Great Future in Plastics
Orthotown September 2016 - 39
Orthotown September 2016 - Dolphin Imaging & Management Solutions
Orthotown September 2016 - 41
Orthotown September 2016 - 42
Orthotown September 2016 - 43
Orthotown September 2016 - GORP 2016
Orthotown September 2016 - 45
Orthotown September 2016 - 46
Orthotown September 2016 - Product Profile: Ormco
Orthotown September 2016 - 48
Orthotown September 2016 - Cover3
Orthotown September 2016 - Cover4
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