Orthotown September 2016 - 43

6. Reach out to patients in their online social spaces. Many orthodontic practices use YouTube, Facebook and other social media platforms such as Google+ and Snapchat to engage with current and potential patients. They post educational and informational content, as well as entertaining photos and videos that feature the doctor and staff. Content that features patients is also popular, such as "Congratulations!" posts on de-band day and candid shots from a recent patient-appreciation event. Dr. Greg Jorgensen of Jorgensen Orthodontics in Rio Rancho, New Mexico, explained that certain types of posts are more successful than others. "The posts that get the most attention are those that highlight the things that we do for our patients and the great things that our patients do on their own," Jorgensen said. "We recently made more than 300 mouth guards for four local high school football teams. We delivered the mouth guards at a tailgate wienie roast, and our Facebook followers loved reading about and seeing pictures of that. One of our patients was recently named Miss Teen New Mexico. That was also a very popular post." Showing your casual and fun side online will not only help patients feel more comfortable, but also will inspire them to share posts with friends. "The key to social media is not just posting things about your practice," Jorgensen said. "Anyone can do that. The real value is when you can get your own patients to start posting things about you. That is when potential patients really sit up and take notice." Dr. Greg Jorgensen The mobile technologies and social media that continue to emerge are shaping society and directing the future of how we practice and do business, making it crucial to embrace technology when competing for today's orthodontic patient. Chester Wang Going Straight to the Source Here's more about Dolphin Imaging & Management Solutions, the company behind the smart article Chester Wang and the team at Dolphin began serving the worldwide orthodontic community in 1988. Since then, Dolphin has earned a reputation for grasping the latest technologies and, through constant interaction with the community, developing targeted software solutions for the orthodontist. The company's product line includes 2D/3D imaging, diagnostic, practice management, patient education, mobile and cloud software solutions. It provides 24/7 tech support, of which 97.6 percent of survey respondents stated to be "excellent."* n Check out why Dolphin is the best software solution for your ortho practice. Visit dolphinimaging.com. *Per data collected from January 2014 to pre sent. orthotown.com \\ SEPTEMBER 2016 43 http://www.dolphinimaging.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown September 2016

Orthotown.com Highlights
Dental Hygiene— in an Orthodontic Practice?
Industry News
New Products
Monthly Poll: Bonding
Non-Sx. Plan for This Case?
A Winning Combination
Townie Talks: Transitions Q&A
Clinical Orthodontics: A Great Future in Plastics
Dolphin Imaging & Management Solutions
GORP 2016
Product Profile: Ormco
Orthotown September 2016 - Cover1
Orthotown September 2016 - Cover2
Orthotown September 2016 - 1
Orthotown September 2016 - 2
Orthotown September 2016 - 3
Orthotown September 2016 - 4
Orthotown September 2016 - 5
Orthotown September 2016 - Orthotown.com Highlights
Orthotown September 2016 - 7
Orthotown September 2016 - Dental Hygiene— in an Orthodontic Practice?
Orthotown September 2016 - 9
Orthotown September 2016 - 10
Orthotown September 2016 - 11
Orthotown September 2016 - Industry News
Orthotown September 2016 - 13
Orthotown September 2016 - New Products
Orthotown September 2016 - 15
Orthotown September 2016 - Monthly Poll: Bonding
Orthotown September 2016 - 17
Orthotown September 2016 - 18
Orthotown September 2016 - 19
Orthotown September 2016 - Non-Sx. Plan for This Case?
Orthotown September 2016 - 21
Orthotown September 2016 - 22
Orthotown September 2016 - 23
Orthotown September 2016 - A Winning Combination
Orthotown September 2016 - 25
Orthotown September 2016 - 26
Orthotown September 2016 - 27
Orthotown September 2016 - 28
Orthotown September 2016 - 29
Orthotown September 2016 - 30
Orthotown September 2016 - 31
Orthotown September 2016 - Townie Talks: Transitions Q&A
Orthotown September 2016 - 33
Orthotown September 2016 - 34
Orthotown September 2016 - 35
Orthotown September 2016 - 36
Orthotown September 2016 - 37
Orthotown September 2016 - Clinical Orthodontics: A Great Future in Plastics
Orthotown September 2016 - 39
Orthotown September 2016 - Dolphin Imaging & Management Solutions
Orthotown September 2016 - 41
Orthotown September 2016 - 42
Orthotown September 2016 - 43
Orthotown September 2016 - GORP 2016
Orthotown September 2016 - 45
Orthotown September 2016 - 46
Orthotown September 2016 - Product Profile: Ormco
Orthotown September 2016 - 48
Orthotown September 2016 - Cover3
Orthotown September 2016 - Cover4
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