poll MARKETING Orthotown's monthly poll helps you see how other practices operate- what's working, what isn't-and how dentistry is evolving. The information we gather helps us measure the trends of the profession. This poll was conducted Oct. 19-Nov. 15 on orthotown.com. Where are you most likely to turn for marketing expertise? Do my own research 50% Pay for a third party to market the practice 20% Consultant 20% A colleague/message boards 10% Do you have a marketing budget? 48% 52% No Yes Has the rise of social media made it easier to market your practice? 45% No DECEMBER 2017 // orthotown.com 37% Less than 25 percent Increased Yes What percentage of your new patients come from referrals of current/past patients? 21% 30% 55% 12 Have you increased or decreased your marketing to general dentists? 70% Decreased 42% More than 50 percent 25-50 percenthttp://www.orthotown.com http://www.orthotown.com