poll What do you find to be the most effective form of external marketing? Has the rise of social media made it Social /online easiermedia to market yourads practice? Referral programs with GPs 55% 40% 45% No 35% 30% 21% 20% 70% Decreased Direct mail 5% Billboards 0% Would you be interested in marketing-related CE courses? Have you ever paid for SEO? 35% 5% No Yes 37% Less than 25 percent 70% No 30% 42% More than 50 percent Yes 25-50 percent True or False: Word of mouth is still the best kind of marketing a practice can hope for. 100% True No 95% What percentage of your new patients come from referrals of current/past patients? Do you have a dedicated marketing employee? Increased Yes Sponsorships Have you increased or decreased your marketing to general dentists? 65% Yes orthotown.com \\ DECEMBER 2017 13http://www.orthotown.com