A division of Farran Media real orthodontics for real orthodontists June 2017 * Vol. 10, Issue 4 Winning the Marketing Race Dr. Ann Marie Gorczyca shares 12 tips to help you get to the top p. 40 GOING PAPERLESS (You can do it without a computer at each chair) DR. R. BRUCE McFARLANE Speeding treatment with MOP and high-frequency vibration AAO PRODUCT SHOWCASE The coolest items unveiled in San Diego p. 22 p. 34 p. 44