Orthotown November 2017 - 28

corporate profile
Townie Dr. Jason Battle,
a ClearCorrect provider for
more than eight years.

industry as the only source for clear aligners. However, an unlikely
contender sprang up to become one of the most popular and
enduring alternatives.
Let's hop into the "wayback machine" and head to 2006, when
general practitioner Dr. Willis Pumphrey, one of the world's top
aligner providers, decided to switch to OrthoClear, an up-and-coming
clear aligner company. Unfortunately, that company shut down
operations abruptly, and Pumphrey was left with more than 400
clear aligner patients midtreatment and no lab willing to service him.
To tackle his problem head-on, he teamed up with Paul Dinh
(now ClearCorrect's vice president of products) and they begin
fabricating aligners by hand in the back of Pumphrey's practice
in Houston, cutting and repositioning stone models one step at a
time. Before long, word got out, and local doctors begin placing
orders, looking for a more affordable, doctor-friendly alternative
for clear aligners. Thus, ClearCorrect was born.
Many observers believed that taking on the industry leader was
a fool's errand, but 11 years later, the company continues to thrive
in Round Rock, Texas, with more than 30,000 registered providers
around the world. ClearCorrect has demonstrated its competence
and expertise in producing clear aligners that doctors love. Why
has ClearCorrect succeeded where so many others have failed?

A touch of Texas hospitality
From the beginning, ClearCorrect set itself apart by offering
exceptional, personal customer service. It was founded by a doctor,
and never lost sight of the importance of putting doctors ﬁrst.
Townie Dr. Jason Battle, a ClearCorrect provider for more than
eight years, explains, "I love it because I'm not reacting to whatever the
higher-ups in the company are telling me to do. I make suggestions,
they listen and come back with feedback that actually works."
ClearCorrect appealed to doctors by making aligners more

NOVEMBER 2017 // orthotown.com

affordable, and by offering features like free registration, no minimum
case submissions, online training and case management, mobilefriendly 3-D treatment setups, and compatibility with most intraoral
scanners-all backed by friendly, industry-leading customer support.

Unlimited flexibility
Traditionally, clear aligners have been sold in preset pricing tiers,
with each tier offering different features and a different number
of aligners. To treat a patient, doctors would need to estimate
how many aligners the treatment was going to require and submit
the case under the pricing option that could accommodate that.
If they needed fewer than the maximum allowed aligners, they'd
get no credit for that. If they needed more, they were bumped up
to the next pricing tier.
At the 2017 AAO Annual Session, ClearCorrect upended the
status quo by replacing tier-based pricing with two new options
that allow doctors to get only what they need for any patient: the
economical Flex option and the full-featured Unlimited option.
Doctors can choose either option after evaluating a free 3-D preview
of every step, no matter how many or few aligners they need.
Flex pricing allows doctors to order exactly what they need-
nothing more or less. Treatment setups cost $95 to approve, and
each aligner costs $30. Retainers and replacements are available
at the same price of $30, with no setup fee. This ﬂexibility opens
a new range of possibilities, particularly for single-arch treatment
and shorter cases such as relapses and combination treatment.
Doctors who choose the Unlimited option pay a ﬂat rate of $1,495
to cover any treatment setups, aligners, revisions and replacements
that a patient may need for the next ﬁve years. When a patient is ready
for retention, Unlimited also includes up to two pairs of aligners
every six months for the remainder of the ﬁve years. Some doctors
prefer the peace of mind and predictability Unlimited offers, even

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Table of Contents for the Digital Edition of Orthotown November 2017