See more video advice-in action!-online The SmartBox team created a 2-minute video especially for Orthotown readers that illustrates even more do's and don'ts for dental videos. To watch, visit orthotown.com/smart-video-tips. The best videos are about results The majority of your prospects don't want to know the details of orthodontic procedures, and a great many of them don't want to know even the broad outlines. Almost none want to see close-up shots of diseased teeth, precancerous lesions or dry sockets. They do want to know that their concerns will be addressed and that their lives will improve as a result. For your doctor videos, emphasize the benefits your patients receive from having a procedure done-pain relief, a confident smile, clearer speech, improved aesthetics. You can also emphasize the experience your prospects should expect while in your practice. Every dental practice needs a certain number of "Gee, the team and Dr. X are so wonderful" videos. But your prospects with specific needs want to hear how patients with similar problems benefited from your efforts and how their lives were bettered. Those condition-specific testimonials will go much further toward attracting new patients to your practice. You don't have to spend a fortune on video recording and editing equipment to produce quality videos. Something on the level of a GoPro camera with a directional microphone and a tripod will meet most orthodontists' needs. 54 JANUARY/FEBRUARY 2018 // orthotown.comhttp://www.orthotown.com/smart-video-tips http://www.orthotown.com