Orthotown May 2018 - 27
toothbrush, movie tickets or a gift certificate
to a local restaurant. Prizes and frequency of
drawings can be tailored to your budget and
patient population.
Not only do people love to share photos
on social media, but they love to be asked to
share. Hence the popularity of those seven-day
photo challenges (aka the reason your college
roommate begs you to post a photo of your
cat/dog/child/significant other for the next
seven days). Make your request related to
orthodontics by asking patients to post pics
of their best toothy grin with the hashtags
#LoveMyBraces #YourPracticeName. Take
it up a notch and ask followers to like the
most unique selfie and award a prize to the
patient with the most votes.
Posting seasonal requests is also a nice
way to stay in front of patients year-round.
Ask followers to share photos of what they're
thankful for during November and post
pics of their favorite service member around
the Fourth of July and Veterans Day. The
key is to have your practice referenced in
the posts, so be sure to include specifics
on how to tag your practice (#Thankful
#YourPracticeName or #WeThankYou
#YourPracticeName).
Food for thought
Engaging with patients online improves
loyalty, creates more opportunity for conversation and provides greater patient insight.
The question is no longer should you be
social, but how should you be social. The
ideas shared here are merely a jumping-off
point. Ask your patients what they would
like to see online and get your staff on
board. But hurry-the omelet station is
about to close. ■
References
1.
President, B. S. (n.d.). Global time spent on social media
daily 2016. Retrieved from https://www.statista.com/
statistics/433871/daily-social-media-usage-worldwide/
2.
H. (2017, January 03). Top 20 Facebook Statistics - Updated
January 2017. Retrieved from https://zephoria.com/top-15valuable-facebook-statistics/
3.
Costill, A. (2014, June 04). SMM 101: Which Social
Media Platform Should I Use? Retrieved from https://www.
searchenginejournal.com/social-media-platform-use/108057/
4.
Cooper, B. B. (2016, April 19). 7 Powerful Facebook
Statistics You Should Know for a More Engaging Facebook
Page. Retrieved from https://blog.bufferapp.com/7-facebookstats-you-should-know-for-a-more-engaging-page
5.
42 Visual Content Marketing Statistics You Should Know
in 2017. (n.d.). Retrieved from https://blog.hubspot.com/
marketing/visual-content-marketing-strategy
orthotown.com \\ MAY 2018
27
https://www.statista.com/
https://www.zephoria.com/top-15
https://www
http://www.searchenginejournal.com/social-media-platform-use/108057/
https://blog.bufferapp.com/7-facebook
https://blog.hubspot.com/
http://rmo-seminars.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown May 2018
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