Orthotown December 2019 - 28
Still photos don't do them justice:
To see Dr. Grant Collins' TikTok
and Instagram videos in action,
go to orthotown.com/magazine-
we've embedded them in the
digital version of this article.
That's TikTok: It's real. It's fun. It's
quirky. I've been fortunate enough to
amass more than 1 million followers, which
really wasn't something I expected when
I reluctantly agreed to a patient's request
for me to start a TikTok account just over
six months ago. We've had some success
and a ton of fun using this crazy platform
to give people a glimpse into my life and
the office. However, if your goal is to grow
your business via social media, then I do
have some advice for you before you dive
into this fun new app.
1. Focus on your office
culture first
I know, I know-it's not as "fun" as
social media, but it is absolutely crucial.
Skip this step, and honestly, you'll just be
toolin' around on TikTok, gaining followers
while ignoring the single most valuable part
of your business. If your goal is to grow
your company, then you must start with
your culture first.
28
DECEMBER 2019 // orthotown.com
I've said it before: You could take away all
of my followers on TikTok, Instagram, Facebook, YouTube and Spotify, and it wouldn't
matter. Our office is built on foundational
principles that go far beyond social media and
have helped to grow our company to what it is
today. To truly be an elite orthodontic clinic,
you must have a clearly defined mission and
purpose; core values that guide your team
members in decision-making; exceptional
hiring and training systems; and a guest
experience that feels much more like a trip
to a Disney park or The Ritz-Carlton hotel
than a standard orthodontic clinic.
Our success in social media starts with
putting our office culture first, and I cannot
stress this point enough. If you don't have
systems, team members and leadership that
promote exceptional guest experience and
customer service for your patients, then I
highly suggest putting your phone aside and
spending some serious time in these areas.
[Editor's note: Be sure to read "The 'Culture'
Conversation" sidebar on the facing page.]
http://www.orthotown.com/magazine
http://www.orthotown.com
Orthotown December 2019
Table of Contents for the Digital Edition of Orthotown December 2019
Orthotown December 2019 - Cover1
Orthotown December 2019 - Cover2
Orthotown December 2019 - 1
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