We love and appreciate our general dental referrals. It's a lot of work to build and maintain good relationships with our dental colleagues, but it's definitely worth it-not just for the referrals, but for the friendships that are developed. We've also had good success with digital marketing and social media. Our internal marketing strategies are simple. Treat people well, keep them happy, produce great results and don't forget to ask for referrals! Do you have a budget for this? We are fairly flexible with our marketing budget. While we try to stay around 6-8% of the previous year's collections, if an opportunity that has good potential comes along, we'll still jump on it. ■ orthotown.com \\ JUNE 2019 43http://www.orthotown.com