by Melissa Herbinko Melissa Herbinko is the author of Wait! What? We're Growing: Practical Advice on How to Market Your Orthodontic Practice ... From an Insider to You. Herbinko is the office liaison for a large multidoctor practice in the Midwest, charged with fostering strong relationships between the practice, referring dentists and the public. She visits local schools, helping to educate children on orthodontics and oral health, and participates in community events, answering questions about orthodontic care while promoting the benefits of orthodontic treatment. Email: melherbinko@gmail.com Community Marketing Tips that work for getting out and promoting your practice You already know that your practice is an important part of the community, but take a moment to consider the full implications of that: You have the power to simultaneously help your community grow stronger and expand your practice. 52 JUNE 2019 // orthotown.comhttp://www.orthotown.com