Orthotown October 2019 - 52

Consider a few of the
following apps to help
design and brand your
content:
*

*

*
*

*

Photoshop Express:
Excellent for touch-ups
and corrections.
YouDoodle: For artistic
additions and modifications
such as overlays or text.
Videoshop: Quickly edit
video content.
iWatermark+: A popular
app to easily add your
watermarked logo.
Canva: My favorite website
for creating beautifully
branded social media posts
is now an app as well.
Check it out at canva.com.

loyal followers. The best posting frequency is
the one you can maintain while continuing to
deliver genuine, relevant content. Consistent
and frequent posting in Instagram Stories
will keep you at the beginning of your
followers' queues, where they are most
likely to engage.
Engage with and follow your patients
and potential patients. This will signal a
relationship, and you will both see more of
each other's posts.
Maintain your brand's consistency
and aesthetic. Instagram is all about the
visual-make your posts pretty!
Time your posts. As with Facebook,
you can use Instagram's Insights tool to
learn about when your followers are the
most engaged and post accordingly.

Conclusion

views, so users tend to see more content
from those they engage with.
3. The likelihood a user will be interested in the content. This is where hashtags
play a role-especially if you've previously
liked several posts containing the same
hashtag or opted to actively follow a specific
hashtag.

Learning the art and science of social
media can be an extremely rewarding way to
engage with your community and patients.
I sincerely hope the guidelines shared here
will resonate with doctors and bring success
to your practices, but above all, remember
to have fun with it! Express your passion
through your social media and attract a
following that resonates with it, because
there is nothing more genuine, infectious
or irreplaceable than one's own passion. ■

A few tips to use Instagram to your
practice's advantage:
Consistency is king. Consistency signals
that you are a quality account and leads to

References
1. https://sproutsocial.com/insights/new-social-mediademographics
2. https://www.cpcstrategy.com/blog/2019/05/facebook-algorithm
3. https://later.com/blog/how-instagram-algorithm-works

52

OCTOBER 2019 // orthotown.com

Straighter Things: At the time of this post,
Season 3 of Stranger Things was at the
height of its popularity. Before this post, the
show was a popular topic of conversation
among our patients and staff, so we
naturally took it to the next level. We tried
to bring humor to a topic our community was
already familiar with to inspire our patients
to smile on an emotional level.

Before-and-after photos aren't generally
popular and tend to get the least
engagement. Still, I believe it's important
to sprinkle a few of these throughout your
social media plan as a demonstration of skill,
as well as a way to visually demonstrate your
"what." I often put these elements into our
temporary Instagram Stories to avoid having
a page full of "disgusting teeth." Here's
another example of demonstrating our
physical ability to enhance smile aesthetics.
http://www.canva.com http://www.orthotown.com
Orthotown October 2019

Table of Contents for the Digital Edition of Orthotown October 2019
