Orthotown September 2019 - 32
office visit
invest in getting to know them. There is
a comfort level knowing you can see the
same people year after year. "People won't
remember what you said, but they will
remember how you made them feel."
I'm also fortunate to have treated more
than 10,000 patients in the community in
more than 30 years, so I'm pretty well known
and am even treating second generations. I
think that newer practitioners have a taller
ladder to climb with the increased competition. There are still many underserved areas
that need orthodontics, so it's unfortunate
that urban areas have such a concentration
of practitioners.
What would you say makes
your practice modern?
I always pride myself in sustaining a
modern practice and learning new technology. Our iTero scanner and Planmeca
Pro Max 3D imaging play an important
part in keeping my practice modern and
contribute to a great office design. My office
was designed by Design for Health in Santa
Cruz in 1994, and patients still can't believe
my office is more than 25 years old. Good
design is timeless!
32
SEPTEMBER 2019 // orthotown.com
Educationally, I keep up to date with
quite a bit of continuing education, and my
occasional teaching keeps me connected
to education. I try to attend as many AAO
and CDABO meetings as possible to keep
a "pulse" on the profession.
You also treat sleep apnea, and even
treat TMJ with Botox. How did you
end up providing these services?
About 20 years ago I had some parents
come to me and ask if I could make them
a sleep "retainer" they'd read about. I
researched and found the NAPA appliance
made by Great Lakes, so I tried it. The
patients felt great and slept better, but
then disappeared. I thought I needed to
get more of an education, so I attended the
dental sleep medicine residency at UCLA
under Dr. Dennis Bailey for half a year.
(Interestingly, I was the only orthodontist
out of 25 participants.) A lightbulb went
off in my head during this education,
and I completely changed how I looked at
patients and their treatment. I joined the
Academy of Dental Sleep Medicine and
haven't stopped learning.
Interesting as that had been, I attended
http://www.orthotown.com
Orthotown September 2019
Table of Contents for the Digital Edition of Orthotown September 2019
Orthotown September 2019 - Intro
Orthotown September 2019 - Cover1
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