Orthotown January/February 2020 - 43
by Jay Geier
Jay Geier is the
founder and
president of
the Scheduling
Institute, a premier
dental consulting
group focused on
practice growth,
team training, and doctor coaching.
Information: schedulinginstitute.com
It starts with trust
I doubt there is an orthodontist in this country who wouldn't
say that cultivating referrals is great for your business. According to
the global market research firm Nielsen, people are four times more
likely to buy when referred by a friend, and 84% of people trust
recommendations from people they know.
Making referrals is the most influential form of advertising. Yet,
think about it: If someone is four times more likely to buy something
referred by a friend, how much more likely would they be to buy when
referred by the dentist they trust?
In the wake of online and social media marketing trends, have
you found your attention fading from this truth?
When you were just starting out, you may have depended solely
on referrals from general dentists to get new patients. Generally, it's
less expensive to get referrals than patients from direct-to-patient
marketing; it doesn't take any special training in advertising or public
relations and can be a great way to grow your practice.
orthotown.com \\ JANUARY/FEBRUARY 2020
43
http://www.schedulinginstitute.com
http://www.orthotown.com
Orthotown January/February 2020
Table of Contents for the Digital Edition of Orthotown January/February 2020
Orthotown January/February 2020 - Cover1
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