Orthotown June 2020 - 22

The

COVID-19
Chronicles

A New York orthodontist's personal pandemic journal
by Dr. Courtney Schiefelbein
Dr. Courtney
Schiefelbein, known
by her patients as
"Dr. Courtney," is
a board-certified
orthodontist
who practices in
New York City.
Her orthodontic residency training at
Montefiore Medical Center transplanted
her to New York.

22

March 1: We've heard whisperings of
the first case of COVID-19 coming from
the suburbs of Manhattan. I've read about
schools closing and big changes happening
on the West Coast, but in New York-
"the city that never sleeps"-it seems to be
business as usual.
March 10: Schools and universities
have closed and pivoted to doing online
classes. Many of my patients have asked if
I'm planning on closing, too; my response
is that if I can still go to my SoulCycle class
and my Equinox gym, my practice will be
open, too. When they close, I'll close.
March 17: I woke up to emails from
SoulCycle and Equinox saying they're
shutting down. I can't believe it. What is
happening out there? I guess we're shutting
down, too.
I immediately start to call patients on
the schedule for the last two weeks of March
to rebook them to the first week of April.
(Using our online scheduler, Schedulista,
made it very easy, and manually canceling
them off our appointment book on topsOrtho
created an accessible recall list.)
I've got to be honest: Right now, I feel

like it's overkill to shut down, but I figure
we'll be closed for about two weeks, let this
blow over, and be back in business. I decide
to make Wednesday, March 18, my last day
with patients. I also decide to keep two of my
hardest working staff members on payroll.

Quarantine Week 1
March 23: When I first shut down, I tried
to be proactive about getting patients more
of their clear aligners. I inventoried all the
aligner cases we had in the storage closet and
shipped out what we could. Becoming our
own little Amazon assembly line proved to
take a lot longer than I anticipated.
As I spend hours in the office putting
together aligner packages, I come up with
the idea to send care packages to my patients.
The name of my office is Smile Pop, so I get
creative and think, "I'll mail out some Smile
Pop[corn] and put a label on it referencing
'Netflix and chilling,' because that's what a lot
of people will be doing while in quarantine
these next few weeks." I'll also ask patients
to tag me or the practice on Instagram, and
will select a few people to win a Sonicare
electric toothbrush.

JUNE 2020 // orthotown.com

OT0620_Scheifelbein_Covid_AG.indd 22

5/27/20 9:49 AM



http://www.orthotown.com

Orthotown June 2020

Table of Contents for the Digital Edition of Orthotown June 2020

Orthotown June 2020 - Cover1
Orthotown June 2020 - Cover2
Orthotown June 2020 - 1
Orthotown June 2020 - 2
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