in this issue: contents DEPARTMENTS 8 Embrace Progress The Rise of Early Treatment Orthotown editorial director Dr. Dan Grob shares his early treatment philosophy, highlighting the importance of this seemingly taboo treatment that some orthodontists aren't too keen to adopt. 12 14 16 56 Industry News 48 Grow in 2021 (By Doing This in 2020) Scheduling Institute founder and CEO Jay Geier discusses three areas to focus on in the fourth quarter to maximize practice productivity in 2021 and beyond. New Products Poll: HR and Staffing Ad Index MESSAGE BOARDS from orthotown.com 20 Class 2 Vertical This Townie seeks advice on treatment-planning a Class 2 transfer patient with perio issues. 22 'Dishing-In' the Face One of our most active Townies shares a case in which premolars were extracted, showing that sometimes extraction is the right answer. FEATURES 40 Disruptive Innovations Drs. Tom Pitts and Duncan Brown discuss how orthodontists will need to set themselves apart as aesthetic experts in the modern treatment age. 4 52 Damage Control Any orthodontic practice that's been in business for a while has had to deal with a displeased patient. These guidelines will help you determine a plan for how to react and what to include in the response. 26 Inverted Impacted Tooth- Patience Is a Virtue Editorial advisory board member Dr. Ann Marie Gorczyca shares an intense case that required a lot of patience to achieve the desired results. NOVEMBER 2020 // orthotown.com OT1120_TOC_AG.indd 4 10/27/20 2:33 PMhttp://www.orthotown.com http://www.orthotown.com