Orthotown January/February 2021 - 4
in this issue: contents
DEPARTMENTS
8
T C
A
TOWNIE CHOICE
AWARDS
42
2020 Townie Choice Awards
After Townies cast their ballots for their favorite orthodontic services
and products, we tallied the results. Now, it's time to announce the
winners of the Orthodontic 2020 Townie Choice Awards!
FEATURES
62
Dr. Emily Howell and her staff did more than
60% of their new-patient consultations
virtually last year, and the Townie realized
that this wasn't a problem-in fact, many
patients and parents considered it a perk.
Now the practice schedules virtual visits
for hygiene checks, expander patients and
more, and Howell explains how important
communication is to keep your acceptance
and compliance rates high.
The final installment of the series with the
Scheduling Institute's Jay Geier discussing
strategies involving space and equipment,
clinical duplication and financial discipline,
which require planning and investment
but also remove the limitations that are
restricting your growth.
58
In the first installment of a two-part series
about marketing your practice in 2021,
Casey Bull, global director of content and
community for The Invisible Orthodontist,
discusses strategies to increase patient
and doctor referrals.
Errant Elastic Extrudes 2 Teeth
Dr. Michael Daetwyler, a surgeon in the
oral and maxillofacial surgery clinic at
UCSF Fresno, shares a case in which a
young patient's severe bone loss, tooth
mobility and soft-tissue lesion were caused
by an unexpected factor.
4
Orthotown editorial director Dr. Dan Grob
shares ways orthodontists can stay
connected through our online community
in 2021 and highlights important articles
published last year.
12
13
14
67
Industry News
New Products
Poll: Bonding, Bracket and Wires
Ad Index
MESSAGE BOARDS
54
Virtual Reality
Embrace Progress
Can't Cancel This
5 To Grow On
68
Market Forces
from orthotown.com
18
Impacted Canines
A Townie wonders if bilateral extraction
is the way to treat this patient with
impacted canines.
20
Ringing in the Ears
During Invisalign Therapy
Townies review possible causes
for tinnitus-like symptoms in
two separate cases.
24
Unusual Pattern of
Congenitally Missing Teeth
A Townie wonders if extractions
are inevitable in this case involving
a young boy with many missing teeth.
JANUARY/FEBRUARY 2021 // orthotown.com
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Orthotown January/February 2021
Table of Contents for the Digital Edition of Orthotown January/February 2021
Orthotown January/February 2021 - Intro
Orthotown January/February 2021 - Cover1
Orthotown January/February 2021 - Cover2
Orthotown January/February 2021 - 1
Orthotown January/February 2021 - 2
Orthotown January/February 2021 - 3
Orthotown January/February 2021 - 4
Orthotown January/February 2021 - 5
Orthotown January/February 2021 - 6
Orthotown January/February 2021 - 7
Orthotown January/February 2021 - 8
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Orthotown January/February 2021 - 18
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Orthotown January/February 2021 - 24
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Orthotown January/February 2021 - 28
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Orthotown January/February 2021 - 34
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Orthotown January/February 2021 - 37
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Orthotown January/February 2021 - 63
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Orthotown January/February 2021 - 71
Orthotown January/February 2021 - 72
Orthotown January/February 2021 - Cover3
Orthotown January/February 2021 - Cover4
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