Orthotown January/February 2021 - 63
In the December issue, I explained why the strategies
for preparing your practice to sell for top dollar are the
same ones as if you're growing it for your own benefit.
In either case, your business needs to have a history
of-and ongoing potential for-new patient growth
and strong net profit, a high-performing team trained
and committed to delivering a great patient experience,
a good reputation and presence in the community, and
physical and clinical capacity for growth.
Virtually all proven strategies that drive the value of
your practice-for you or someone else-fall into what
we call " The Big Five " key areas of focus: human capital,
marketing, space and equipment, clinical duplication
and financial discipline.
I talked about human capital and marketing first
because these are the two most important areas to
address and have immediate return on investment. In
this issue, I'll cover the last three areas, which require
a bit more planning and investment but in turn can
provide the most substantial ROI in terms of long-term
business growth, personal net worth growth, and overall
potential. In fact, my exact words were that they " can
catapult your business and personal net worth to a level
you may never have thought possible, " because they
remove the limitations that are restricting your growth.
orthotown.com \\ JANUARY/FEBRUARY 2021
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Orthotown January/February 2021
Table of Contents for the Digital Edition of Orthotown January/February 2021
Orthotown January/February 2021 - Intro
Orthotown January/February 2021 - Cover1
Orthotown January/February 2021 - Cover2
Orthotown January/February 2021 - 1
Orthotown January/February 2021 - 2
Orthotown January/February 2021 - 3
Orthotown January/February 2021 - 4
Orthotown January/February 2021 - 5
Orthotown January/February 2021 - 6
Orthotown January/February 2021 - 7
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Orthotown January/February 2021 - 62
Orthotown January/February 2021 - 63
Orthotown January/February 2021 - 64
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Orthotown January/February 2021 - 70
Orthotown January/February 2021 - 71
Orthotown January/February 2021 - 72
Orthotown January/February 2021 - Cover3
Orthotown January/February 2021 - Cover4
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