A division of Farran Media real orthodontics for real orthodontists April 2021 * Vol. 14, Issue 3 Dr. Trevor Nichols This Townie works alongside his mentor, Dr. Stuart Frost, but is carving out his own reputation in the industry for laser gingivectomies OFFICE VISIT p. 38 GINGIVECTOMIES p. 50 EMPLOYEE MANAGEMENT HR executive Paul Edwards says it's time to reconsider the " corrective action plan " p. 58 OT0421_Cover_Nichols_SM.indd 1 UPDATING YOUR WEBSITE You can't rely on social media alone! Digital marketing expert Phil Horton discusses how to optimize your site p. 64 4/9/21 12:48 PM