Orthotown April 2021 - 46
I have no doubt that Instagram helps to
market the practice to potential patients,
too. It's such a wonderful way to share
yourself and your brand to people it might
resonate with.
I love to interact with people on social
media, and I respect all those orthodontists
who are showing cases and working hard
to grow their following. I'm right there
with you!
How would you like to use social
media to connect with other
orthodontists around the country?
I feel very strongly that we are in
desperate need to unite as a profession. I
would like to use social media to unite,
share, encourage, uplift and be uplifted.
I would like it to share greatness, share
others' greatness and educate the world on
how amazing our profession is. I also want
to share why orthodontics is important and
how it can change their lives.
46
Do you find it difficult to combine
and/or separate your personal life
and orthodontics on your page?
As far as social media goes, in a small
way, yes. I want to share who I am, but I
also want to serve my audience. I feel many
of them want to see orthodontics, but I have
to remind myself that they might want to
see me, too, along with my wonderful family
and friends and hobbies. Orthodontics is
a massive part of my life, but it's not all
that I am.
Recently, a patient traveled
all the way from Idaho just for
your " gummy smile " treatment.
Do you have many patients who
fly in from out of state?
We do! It is great-but to be honest, in
most cases we would prefer they be treated
by an orthodontist in their own area! At the
same time, if we can serve them and they
are willing to travel, we want to help them.
APRIL 2021 // orthotown.com
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3/24/21 3:38 PM
http://www.orthotown.com
Orthotown April 2021
Table of Contents for the Digital Edition of Orthotown April 2021
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