Orthotown April 2022 - 61

by Jay Geier
Jay Geier, a global authority on growing
independent practices, is the founder and
CEO of the Scheduling Institute, a fi rm that
specializes in training doctors to transform
their private practices into thriving businesses.
Geier also keeps doctors energized and
enlightened with proven, business-building
strategies via his Private Practice Playbook
podcast. Subscribe at podcastfordoctors.com/otown.
Perpetual depletion and procrastination
When you're being drained throughout the day, you
don't have energy left over to tackle necessary business
matters, solve problems, and deal with personnel and
performance issues. So you put things off until another
day when you assume you'll feel more up to the task.
The to-do list gets longer and the issues get bigger, now
requiring even more energy.
Low energy puts you in a vicious cycle characterized
by:
* Procrastinating.
* Neglecting to act on good ideas or solutions.
* Failing to give your people what they need
to help you succeed.
* Hiding in your offi ce.
* Making excuses.
* Lacking the confi dence to look past a problem
and believe you can solve it, even if you don't
know how.
The pandemic was and continues to be an
exhausting experience like no other we're likely to see
again. Even the most successful practice owners have
struggled to recover from the loss of team members
while coping with their own personal and family
challenges as well as the effects of isolation. Additionally,
the individuals on your team want to tap into you for
energy and reassurance that their lives will be OK-
of course you're fatigued!
The most common remedy is to get together with
local colleagues and form a support group, but support
groups usually just make everyone feel worse. Misery
loves company, because it allows those not doing well
to feel better about their own level of dysfunction.
You end up helping one another invent excuses: bad
economy, too few patients in a small town, too much
competition in a big town, corporations are ruining
independents, lack of good talent, and on and on.
Commiserating with others who are in the same
situation because they also lack solutions does no one
any good-you all walk away feeling hopeless. This is
a devastating outcome of the so-called support group,
particularly for new practice owners.
Engineering your energy
Don't allow yourself to be pulled into conversations
that further sap energy and feed a defeatist attitude.
Instead, talk to people who will infuse energy and
optimism back into your mindset. Seek out successful
colleagues, advisors, coaches and mentors from whom
you can learn proven solutions and insights.
On the personal side, establish healthy lifestyle
habits that let you bring your A-game every day-sleep,
exercise, nutrition and spiritual nourishment. These will
boost your attitude and physical energy as well as your
mental fortitude to believe in yourself.
A year and a half ago, I initiated a regular podcast
to help keep people connected, focused and energized.
Then, last year we got back to holding on-site trainings,
live workshops and events, where people from all over
the country candidly share ideas and helpful advice while
orthotown.com \\ APRIL 2022 61
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Orthotown April 2022

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