Orthotown April 2023 - 47
Personal
Bests
Humanize your practice e-communications to better connect with patients
Coupling these facts with the
BY CASEY BULL
E
very day, we're bombarded with
thousands of messages: texts,
push notifications, emails,
voicemails, direct messages,
advertisements and more. We simply
cannot thoroughly process all the
messages we receive, so subconsciously
or consciously we ignore the
vast majority of them ... and we tend
to forget a lot of the messages that do
manage to get through.
Meanwhile, orthodontic practices
are implementing changes aimed at
increasing efficiency, many of which
ultimately result in an increase in
digital communication in an environment
where patients are already
receiving more digital communication
than they can possibly manage.
Doctors must acknowledge that
the success of a orthodontic practice
relies as much on emotional connections
as it does clinical excellence.
This puts doctors in a situation
where they need to figure out how to
strengthen the practice's emotional
connection with its patients while
communicating less frequently in
person and more frequently via digital
communication channels.
continuous increase in competition
in the orthodontic industry, the way
orthodontists serve patients has to
evolve. To remain successful, doctors
will need to adopt a new mindset
that focuses on emotions as much
as on technology and innovation-
and in this case, entangling the two
together.
Don't let old ways hold you back
" It's amazing how skewed your vision
can become when you see the present
through the lens of your past. "
- Will Smith
Don't let the past hold you back.
While doctors once sustained monthly
appointments for all patients, this
model no longer prioritizes the modern
high-quality patient experience.
Patients value their personal time
and prefer streamlined communication,
limited appointments, shorter
treatment times, and personalization
throughout the patient journey.
Match the message to the need
Technology and digital communication
channels can help practices
create patient experiences around four
fundamental human needs:
APRIL 2023 | 47 | ORTHOTOWN.COM
http://www.ORTHOTOWN.COM
Orthotown April 2023
Table of Contents for the Digital Edition of Orthotown April 2023
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