Orthotown December 2021 - 42

Fig. 5: Customized packaging developed for my practice's PORTH aligners, designed by uLab Systems.
Packaging
Setting up an IOA system comes with
the challenges associated with establishing
the components of this system, but an IOA
system can also be a differentiating factor
in a crowded market. Branding your IOA
system is an opportunity to project added
value to what your practice offers patients.
You can utilize marketing companies
that provide comprehensive solutions to
brand and deliver your aligners, while
companies like uLab Systems have also
established services to help brand your
services (Fig. 5). Alternatively, you can
piecemeal the process using design and
marketing freelancers,
It is of importance that selling aligner
manufactured in-house under a specifi c
brand is subjected to all regulatory policies,
including a 510(k) clearance from the FDA.
42 DECEMBER 2021 // orthotown.com
What are the steps to establish
an in-offi ce aligner system?
Like all systems in a practice, one should
start small, gauge the progress and dive
deeper accordingly. The most common trend
in adaption of an IOA system initiates with
setting up a digital lab.
A lean design is more appealing in highrent
metropolitan areas, and a well-designed
small digital lab can carry the needs of
most orthodontic clinics. It is a myth that
one needs multiple rooms with a complex
HVAC system to establish a digital lab!
Most 3D printers are not sensitive to the
dust from polishing aligners, and a good
aligner trimming protocol requires minimal
polishing. These are examples of inaccurate
assumptions preventing providers from
adapting integration of an IOA in their
practices.
After building a lean digital lab, a
well-developed retainer program brings
value to your patients and provides a good
return of investment on purchasing the
equipment. This could be combined with
a nightguard program for your patients.
The progression next includes taking
on correcting minor relapses with fewer
than 10 aligner sets, or orthodontic treatments
that require less than six months of
care. One can always push the limits of
fabricating appliances in-house or build a
protocol combining internal and external
aligner fabrication. Companies like uLab
systems or Align Technology now offer ondemand
aligners assisting you with adjusting
your needs to render clear aligner therapy.
Implementing an IOA system is the dip-a
temporary setback that will get better if you
keep pushing, as described by Seth Godin. ■

http://www.orthotown.com

Orthotown December 2021

Table of Contents for the Digital Edition of Orthotown December 2021

Orthotown December 2021 - Intro
Orthotown December 2021 - Cover1
Orthotown December 2021 - Cover2
Orthotown December 2021 - 1
Orthotown December 2021 - 2
Orthotown December 2021 - 3
Orthotown December 2021 - 4
Orthotown December 2021 - 5
Orthotown December 2021 - 6
Orthotown December 2021 - 7
Orthotown December 2021 - 8
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Orthotown December 2021 - Cover3
Orthotown December 2021 - Cover4
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