Orthotown December 2022 - 31
extremely rewarding overall. I'm lucky to
be in a marriage where we pick each other
up when the other is down, celebrate wins
together, and push one another to be the
best version of ourselves.
But wait ... there's more?!
You also work as an associate.
Why?
I guess there is more! I'm also an associate.
Does that count as job No. 5? I work at my
office three days a week, use one day for
administrative things, and one day a week
I work in a rural practice as an associate.
The office is two hours from my home,
and that extra-long distance was intentional.
It makes me sit for two hours to and from
work, which creates time for me to call
family, catch up with friends, schedule phone
meetings or listen to audiobooks. Once I'm
at the practice, I have the freedom to simply
be an orthodontist.
At my practice, I'm the boss, CEO,
COO, marketing department, customer
service ambassador, lead TikToker, janitor
and orthodontist. It's a relief to literally
walk into an office and just treat patients.
Is it safe to say that you
and your wife teamed up
to build and design your
current practice?
We did! In 2019, we set out to create a
unique space for a new dental experience.
We hired a great commercial construction
team to help with building my dream
office. At the time, Brooke didn't have her
general contractor license, so the team built
out my designs. Once the walls and larger
construction items were completed, we were
able to put in those personal touches. Because
Brooke welds, tiles, sews, does woodworking
and generally brings my visions to life, this
was our time to shine.
Looking back on it, I think we customized
every single aspect of the office, down
to painting the screws on the dental chairs
black. We were trying to do something big,
something different, so we thought it was
important to lock into the details to build
the foundation of our brand. We were
creating the first adult-only orthodontic
office. I remember the sense of validation
I felt when we won best specialty office
design in Incisal Edge magazine. So now I
tell people this is an award-winning office.
When it comes to building,
designing and renovating,
what are some mistakes
doctors should avoid?
The first thing to figure out is the why.
Why are you renovating? What is the goal?
How is the space going to be used? How
should it feel the moment you walk into the
space? Once these foundational questions
are answered, everything can be designed
with the end in mind.
Pro tip: If you can touch or feel it, spend
a little extra to ensure its quality. If you
can't touch it or feel it, spend less money
and find something that will achieve the
orthotown.com \\ DECEMBER 2022 31
http://www.orthotown.com
Orthotown December 2022
Table of Contents for the Digital Edition of Orthotown December 2022
Orthotown December 2022 - Intro
Orthotown December 2022 - Cover1
Orthotown December 2022 - Cover2
Orthotown December 2022 - 1
Orthotown December 2022 - 2
Orthotown December 2022 - 3
Orthotown December 2022 - 4
Orthotown December 2022 - 5
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Orthotown December 2022 - Cover3
Orthotown December 2022 - Cover4
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