Orthotown December 2022 - 33

focus on the smaller (but still significant) piece
of the pie, which is one of the fastest-growing
sections of orthodontics.
Here's how I concluded that I wanted to
treat adults only: I saw a huge need, which
was increasingly more evident by the number
of people willing to participate in DIY or
direct-to-consumer aligners. To me, this was
a desperate, maybe subconscious, cry that
they wanted other options than the traditional
" family " orthodontist model. I felt like adults
wanted a way that aligned with their idea
of how the treatment should go: They want
an easier way to begin treatment, they want
aesthetic options, they aren't interested in
multiple years of treatment and they don't
want to come to monthly appointments.
I also believe that they wanted value.
Don't hear what I'm not saying-the majority
didn't necessarily want " cheap, " they just
wanted the price point to reflect what they
were paying for.
Another thing I noticed was how much
money these direct-to-consumer companies
were spending on marketing to adults. I
figured that instead of a place that appeared
to meet most of their wants but was mostly
smoke and mirrors that would quickly be
seen through, patients would prefer to be
treated by an actual orthodontic specialist
who specializes in adults.
What's it like working
with adult patients?
How many of your readers like working
with adults? (I'll wait!) Very few orthodontists
want to work with adults because they can
be challenging patients, but I think working
with adults is easier, for a few reasons:
Compliance. Because adults are typically
paying for their own treatment, they're more
motivated to comply with my instructions.
Communication. Adults can easily tell
you what they're looking for and what they
expect to get out of the treatment. When
you ask how they feel about their progress,
they'll respond with a better answer than " I
don't know. "
No growth. You don't have to anticipate
future growth.
Gratitude. They're extremely grateful
once they finish treatment because it was
their decision to begin it: They paid for it,
so they see the value.
For these reasons and many more, I truly
believe adults are great!

Orthotown December 2022

Table of Contents for the Digital Edition of Orthotown December 2022

Orthotown December 2022 - Intro
Orthotown December 2022 - Cover1
Orthotown December 2022 - Cover2
Orthotown December 2022 - 1
Orthotown December 2022 - 2
Orthotown December 2022 - 3
Orthotown December 2022 - 4
Orthotown December 2022 - 5
Orthotown December 2022 - 6
Orthotown December 2022 - 7
Orthotown December 2022 - 8
Orthotown December 2022 - 9
Orthotown December 2022 - 10
Orthotown December 2022 - 11
Orthotown December 2022 - 12
Orthotown December 2022 - 13
Orthotown December 2022 - 14
Orthotown December 2022 - 15
Orthotown December 2022 - 16
Orthotown December 2022 - 17
Orthotown December 2022 - 18
Orthotown December 2022 - 19
Orthotown December 2022 - 20
Orthotown December 2022 - 21
Orthotown December 2022 - 22
Orthotown December 2022 - 23
Orthotown December 2022 - 24
Orthotown December 2022 - 25
Orthotown December 2022 - 26
Orthotown December 2022 - 27
Orthotown December 2022 - 28
Orthotown December 2022 - 29
Orthotown December 2022 - 30
Orthotown December 2022 - 31
Orthotown December 2022 - 32
Orthotown December 2022 - 33
Orthotown December 2022 - 34
Orthotown December 2022 - 35
Orthotown December 2022 - 36
Orthotown December 2022 - 37
Orthotown December 2022 - 38
Orthotown December 2022 - 39
Orthotown December 2022 - 40
Orthotown December 2022 - 41
Orthotown December 2022 - 42
Orthotown December 2022 - 43
Orthotown December 2022 - 44
Orthotown December 2022 - 45
Orthotown December 2022 - 46
Orthotown December 2022 - 47
Orthotown December 2022 - 48
Orthotown December 2022 - Cover3
Orthotown December 2022 - Cover4
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