Orthotown December 2022 - 42
Fig. 1
Website conversions
Reception rate
Attendance rate
Treatment coordinator
conversion rate
Percentage of traffic that converts
(click to call, form fill, submission, etc.)
Percentage of leads that schedule a
consultation (virtual or in person)
Percentage of booked consultations
that complete a consultation
Percentage of consultations that have the
opportunity to start that actually start
Benchmark: > 5%
Benchmark: > 85%
Benchmark: > 90%
Benchmark: > 75%
and chose to simply start running Google Ads,
you would experience growth, but it would be
very difficult, if not impossible, and very expensive
to do so. But if you focused solely on improving
conversion rates, starting at the top of the newpatient
funnel with your website conversion rate
and improved performance throughout the funnel
all the way to the treatment coordinator conversion
rate, doubling your practice is definitely possible.
Unfortunately, this is typically easier said than
done. This requires expert website optimization
and support to be able to monitor website performance
and make the necessary adjustments
to improve the conversion rate. It also requires
staff training and assumes that the practice is well
staffed and those individuals are open and ready to
make improvements to existing processes.
Partnership marketing
The orthodontic practice is typically a very
local business, and other very local businesses
in your community would love to collaborate to
42 DECEMBER 2022 // orthotown.com
extend both businesses' reach. The first step in
building a successful partnership campaign is to
identify who in your community has a similar
audience to yours and ensure they have a good
reputation. Potential partners include businesses
in the wedding industry, dance/fitness studios,
sports clubs, barber shops and beauty salons.
Once you've identified a list of potential partners,
you'll need to come up with an idea to pitch.
Partners will be more likely to say yes if you've
already developed a thoughtful campaign idea and
made it very easy for them to implement with you.
The idea should be simple, such as collaborating
on a one-day event or running a co-branded social
media campaign.
Whatever your idea is, be sure you have a
defined goal and it is trackable. You can set up a
unique phone number exclusively for that particular
campaign or partnership. You should also
create a unique co-branded landing page so you
can track the volume of visitors to your website.
Then test, test, test. Don't give up on your first
http://www.orthotown.com
Orthotown December 2022
Table of Contents for the Digital Edition of Orthotown December 2022
Orthotown December 2022 - Intro
Orthotown December 2022 - Cover1
Orthotown December 2022 - Cover2
Orthotown December 2022 - 1
Orthotown December 2022 - 2
Orthotown December 2022 - 3
Orthotown December 2022 - 4
Orthotown December 2022 - 5
Orthotown December 2022 - 6
Orthotown December 2022 - 7
Orthotown December 2022 - 8
Orthotown December 2022 - 9
Orthotown December 2022 - 10
Orthotown December 2022 - 11
Orthotown December 2022 - 12
Orthotown December 2022 - 13
Orthotown December 2022 - 14
Orthotown December 2022 - 15
Orthotown December 2022 - 16
Orthotown December 2022 - 17
Orthotown December 2022 - 18
Orthotown December 2022 - 19
Orthotown December 2022 - 20
Orthotown December 2022 - 21
Orthotown December 2022 - 22
Orthotown December 2022 - 23
Orthotown December 2022 - 24
Orthotown December 2022 - 25
Orthotown December 2022 - 26
Orthotown December 2022 - 27
Orthotown December 2022 - 28
Orthotown December 2022 - 29
Orthotown December 2022 - 30
Orthotown December 2022 - 31
Orthotown December 2022 - 32
Orthotown December 2022 - 33
Orthotown December 2022 - 34
Orthotown December 2022 - 35
Orthotown December 2022 - 36
Orthotown December 2022 - 37
Orthotown December 2022 - 38
Orthotown December 2022 - 39
Orthotown December 2022 - 40
Orthotown December 2022 - 41
Orthotown December 2022 - 42
Orthotown December 2022 - 43
Orthotown December 2022 - 44
Orthotown December 2022 - 45
Orthotown December 2022 - 46
Orthotown December 2022 - 47
Orthotown December 2022 - 48
Orthotown December 2022 - Cover3
Orthotown December 2022 - Cover4
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