Orthotown December 2022 - 46
Fig. 1
Goal
Increase
new patients
by X%
by Y date.
Action plan
Establish tracking mechanism
Determine baseline
Schedule new patient training for team
Create marketing plan
Create team incentive
Conduct new patient training
Launch marketing campaign/
incentive/tracking
Weekly status reviews
Celebration event/incentive payouts
Step 5:
Due Delegated
CREATE DETAILED ACTION PLANS.
The most challenging step in this process is defi ning the right action plans needed to
achieve each goal. The more detailed and specifi c your action plans-including due dates
and people to whom you may choose to delegate-the easier it becomes for you to manage
the business, because they create focus for you and your entire team on what you've decided
is most important.
As a clinician, you know how to think logically and sequentially about all the steps necessary
to perform a certain procedure or treatment. But when it comes to goals you've yet
to pursue with this level of specifi city and intention, you don't know what you don't know.
Make the process easier on yourself-and more effective and successful-by availing
yourself of a reputable coach to help you through the action-planning process. Learn
from people who already know the necessary steps and become part of a community of
like-minded practice owners who are on the same journey as well as those who have already
achieved the same goals you've set. Fig. 1 above shows a sample action plan.
Step 6:
BE INTENTIONAL ABOUT EXECUTION.
Obviously, action plans don't execute themselves just because you've written them
down. You have to be intentional about allotting your time and applying the effort, energy
and fi nancial resources necessary to get things done. These two strategies will help you do
that:
* Establish a home offi ce in which you can work uninterrupted and maintain focus-
especially in the morning before going into work. With the exception of those
action items that involve team members to whom you've delegated and preplanned
time together, trying to accomplish action plans while at work fractures your focus
that should be on patient care and satisfaction, along with team performance and
motivation.
* Create an annual business calendar as an indispensable multipurpose planning
tool. Well before the start of each new year, enter holidays, your vacations, team
member vacations, team trainings, patient appreciation events and community
events. Ideally, you would do this for the whole year, but schedule 90 days out at
an absolute minimum. This also serves as a great communication vehicle for your
46 DECEMBER 2022 // orthotown.com
http://www.orthotown.com
Orthotown December 2022
Table of Contents for the Digital Edition of Orthotown December 2022
Orthotown December 2022 - Intro
Orthotown December 2022 - Cover1
Orthotown December 2022 - Cover2
Orthotown December 2022 - 1
Orthotown December 2022 - 2
Orthotown December 2022 - 3
Orthotown December 2022 - 4
Orthotown December 2022 - 5
Orthotown December 2022 - 6
Orthotown December 2022 - 7
Orthotown December 2022 - 8
Orthotown December 2022 - 9
Orthotown December 2022 - 10
Orthotown December 2022 - 11
Orthotown December 2022 - 12
Orthotown December 2022 - 13
Orthotown December 2022 - 14
Orthotown December 2022 - 15
Orthotown December 2022 - 16
Orthotown December 2022 - 17
Orthotown December 2022 - 18
Orthotown December 2022 - 19
Orthotown December 2022 - 20
Orthotown December 2022 - 21
Orthotown December 2022 - 22
Orthotown December 2022 - 23
Orthotown December 2022 - 24
Orthotown December 2022 - 25
Orthotown December 2022 - 26
Orthotown December 2022 - 27
Orthotown December 2022 - 28
Orthotown December 2022 - 29
Orthotown December 2022 - 30
Orthotown December 2022 - 31
Orthotown December 2022 - 32
Orthotown December 2022 - 33
Orthotown December 2022 - 34
Orthotown December 2022 - 35
Orthotown December 2022 - 36
Orthotown December 2022 - 37
Orthotown December 2022 - 38
Orthotown December 2022 - 39
Orthotown December 2022 - 40
Orthotown December 2022 - 41
Orthotown December 2022 - 42
Orthotown December 2022 - 43
Orthotown December 2022 - 44
Orthotown December 2022 - 45
Orthotown December 2022 - 46
Orthotown December 2022 - 47
Orthotown December 2022 - 48
Orthotown December 2022 - Cover3
Orthotown December 2022 - Cover4
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