in this issue: contents FEATURES 60 2021 Townie Choice Awards After Townies cast their ballots for their favorite orthodontic services and products, we tallied the results. Now, it's time to announce the winners of the Orthodontic 2021 Townie Choice Awards! 14 Townie Treatment Case Small But Mighty Dr. Adith Venugopal shares a case study in which he used extraradicular miniscrews to encourage tooth movement during whole-arch distalization to help correct lip incompetence and bidental protrusion. 46 5 Clear Advantages of Aligners In their early history in orthodontics, aligners were considered the Rodney Dangerfi eld of orthodontic appliances: They got no respect, because it was thought they had such limited clinical applicability. But as Dr. Jonathan Nicozisis explains, aligners possess many qualities that are unparalleled by traditional fi xed appliances, including the ability to apply continuous force and control lower incisor position. G52P Referrals Dentaltown editorial director Dr. Thomas Giacobbi shares the dentist's perspective about deciding which orthodontists he refers his patients to-and why. DEPARTMENTS 8 A Voice in the Arena Stoking the Flames of Passion- for Orthodontics Orthotown editorial director Dr. Chad Foster explains how orthodontists are often unique in that they're passionate about their careers, and not what those careers allow them to do outside of work. 10 11 12 72 Industry News New Products Poll: CE and Networking Ad Index MESSAGE BOARDS from orthotown.com S20chool Marketing Too Aggressive? This doc wonders how much is too much when it comes to orthodontists promoting their services to elementary-age children. T56he Rules of the Game Independent practice owners usually fall into one of a few different categories, and how they defi ne their role informs which steps they should be taking to help improve the success of their business. In the fi nal installment of this two-part series, Scheduling Institute founder Jay Geier explains what orthodontists in each category need to be aware of before a buyer makes an offer. 4 JANUARY/FEBRUARY 2022 // orthotown.com P24ersonal Attention Vs. the Busy 'Place To Be' Townies discuss the pros and cons of having a busy offi ce. T27V in the Waiting Room Townies talk about the tube and why (or why not) to have one in the offi ce.http://www.orthotown.com