Orthotown January/February 2024 - 6
Contributors
BY SAM MITTELSTEADT
" One factor many business owners may not appreciate is
that the use of original images on their website can boost
SEO, " says Robin Subar, who photographed TCA voter
award winner Dr. Josh Gilbert for this month's Off ice Visit
feature (p. 28). " Consider starting with a professional
headshot, an environmental shot of the doctor in his or
her space, headshots of staff and, if budget permits, some
lifestyle shots. Select a photographer who has specific
experience in shooting for website/branding and can show
a body of work that conveys the personality you're hoping
to present. " Website: robinsubar.com
IT'S UP TO THE
PHOTOGRAPHER
TO DRAW OUT
THEIR SUBJECT'S
UNIQUE NATURE AND
PRESENT IT.
Part of the reason Dr. Daniel J. Grob
stepped away from his position as editorial
director of Orthotown three years ago was
so he could develop systems, research and
documentation related to early orthodontic
care-the topic of his CE course that begins
on p. 52. " This topic is misunderstood by
clinicians, parents and patients, as well as the
medical community, " says Grob, who runs
an orthodontic/pediatric dentistry partner
practice in the Phoenix metro area. " I'm
working to develop research that will be able
to address some of the concerns raised by
doubters regarding benefits, as well as topics
such as sleep, airway and soft-tissue ties. "
In addition to running a three-location orthodontic practice in
the Dallas-Fort Worth area, Dr. Kevin Baharvand ( " Satellite
Off ices: Insight From the Inside, " p. 48) and his wife, fellow
orthodontist Dr. Julia Kang, are the founders of White Glove
Orthodontist, which off ers start-up support for orthodontists
looking to open their own practices. " Our clients often
struggle with taking the initial step, uncertain about when
and how to begin, " Baharvand says. " I understand their
hesitation; changing the status quo, especially when already
earning a good income as an associate, is never easy. "
Website: whitegloveorthodontist.com
JANUARY/FEBRUARY 2024 | 6 | ORTHOTOWN.COM
http://www.robinsubar.com
http://www.whitegloveorthodontist.com
http://www.ORTHOTOWN.COM
Orthotown January/February 2024
Table of Contents for the Digital Edition of Orthotown January/February 2024
Orthotown January/February 2024 - Cover1
Orthotown January/February 2024 - Cover2
Orthotown January/February 2024 - 1
Orthotown January/February 2024 - 2
Orthotown January/February 2024 - 3
Orthotown January/February 2024 - 4
Orthotown January/February 2024 - 5
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Orthotown January/February 2024 - Cover3
Orthotown January/February 2024 - Cover4
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