Orthotown JanuaryFebruary 2025 - 44
doesn't work-drop those like a bad
habit. Th is will reveal the ones that are
working, which you should move to
the bull's-eye center. To anyone watching,
you now look like a sharpshooter.
People never see all the lead-up work
to success, only the results. To them,
you're hitting bull's-eyes now, champ.
How many channels are enough?
Well, startups need at least one eff ective
channel to be viable. If growth is
your goal, you need to identify, test
and expand into new channels. Keep
experimenting, and don't fear missing
the mark. As Th omas Edison said, " I
have not failed. I've just found 10,000
ways that won't work. "
I appreciate the hip new method
of " mess around and fi nd out " isn't
for everyone, and some people need a
little " appeteaser " to get inspired. Here
are 10 examples of ideas I've experimented
with in my practice:
* Publicity through traditional
media: Newspapers, magazines
and television. Th is may seem
boring and challenging for tracking
ROI, but it remains a triedand-true
marketing strategy,
especially for brand awareness
campaigns. If your ad is boring,
spice things up. Th ere's nothing
more delightful than hearing
someone mention my wacky ad
featuring a picture of my adorable
son in a local magazine.
* Unconventional PR: Th ink publicity
stunts that are big, cheap,
fun and, ideally, original! Are you
ready to take the plunge? Get a
dunk tank, inviting the community
and your loyal patients, and
JANUARY/FEBRUARY 2025 | 44 | ORTHOTOWN.COM
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Orthotown JanuaryFebruary 2025
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