Orthotown July/August 2022 - 2

in this issue: contents
DEPARTMENTS
6
A Voice in the Arena
30
Offi ce Visit:
Dr. Jessica Cohen
This Townie won a 2021 American
Dental Association Design Innovation
Award for the orthodontic practice
she opened on a historical corner in
Highland Park, Illinois. In this month's
cover story, we tour the practice,
discover what she learned by studying
beauty pageant queens during her
orthodontic residency, and how she
applies what she learned in business
classes to practice ownership.
A Warm Home
Dr. Chad Foster, Orthotown's editorial
director, discusses the importance
and effects of having an orthodontic
practice where doctors and team
members feel free to be their
authentic selves.
10
12
24
64
FEATURES
R46unning With the Right Clicks
Your website should be more than just a
pretty face! It's important to have a set
strategy and purpose driving your designs
when it comes to your site and search
engine optimization. These tips will help
your website be a top performer.
50
3 Ways to Grow Your Practice
Scheduling Institute founder Jay Geier
shares three ways that orthodontic
practice owners and their teams can help
make sure their businesses continue to
grow and get referrals.
2 JULY/AUGUST 2022 // orthotown.com
254022 Townie Choice Awards
Product Showcase
When voting opens for Orthotown's
2022 Townie Choice Awards on Aug. 1,
be sure to consider the products and
services profi led in this special section!
Industry News
Poll: Marketing
Townie Treatment Case
A Team Approach
Dr. David R. Boschken treats
a complex Class III case with
segmented clear aligners, elastics,
high-frequency vibration and
virtual visits.
Ad Index
MESSAGE BOARDS
from orthotown.com
C16lass II Div I Starting To Grow
but Not Enough Teeth
A Townie shares a story of an
11-year-old patient who is years
away from fully erupted adult
dentition, but her parents still push
for treatment.
C 20
onventional or Aligners
A case sparks an interesting
conversation centered around this
question: Are older patients more or
less compliant with aligner therapy
than younger patients?
PHOTOGRAPHY THIS PAGE AND COVER: ROBIN SUBAR

http://www.orthotown.com

Orthotown July/August 2022

Table of Contents for the Digital Edition of Orthotown July/August 2022

Orthotown July/August 2022 - Cover1
Orthotown July/August 2022 - Cover2
Orthotown July/August 2022 - 1
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