Orthotown July/August 2022 - 38

Office Visit
I know I can't make everyone happy,
and practicing in a community that I
live, I'm always feeling a tremendous pressure.
However-and I know this sounds
cheesy!-as long as I stay true to myself, it
will all work out.
What were your first
years of dental school
and practice like?
Filled with studying and traveling!
I met my husband in college, and we
moved in together after graduation. Shortly
after, we were engaged, then married,
and we maintained a long-distance marriage
for four years while I studied in Ohio
at Case Western Reserve University and he
lived in Chicago.
I applied only to University of Illinois
in Chicago for my orthodontic residency
program, and we had the first of our three
children during my third year of residency.
After I graduated from residency, I
worked for a dental corporation in Chicago.
I stayed there for more than a decade,
and I'm grateful for the opportunity it offered
to grow as a clinician and figure how
I really wanted to practice orthodontics.
Just before our third daughter was
born, we moved to Highland Park, where
my husband grew up. I commuted into
Chicago for two years to work at the corporation
office and also co-chair the orthodontic
clinic at Midwestern University. My
kids didn't like me driving an hour to work
in the city because I'd miss school drop-offs
(and I didn't like it either!). So I quickly
started looking for my own practice.
How did business classes
and industry experience
help you in practice?
They helped me set goals, create branding,
build my reputation and grow my
business. Having worked in sales and marketing
gave me the courage to go out and
introduce myself. It also made me more
comfortable with knowing my worth, asking
for the sale, accepting rejection, etc.
38 JULY/AUGUST 2022 // orthotown.com
So you decided to buy in the
community you lived in.
Highland Park is a place that's filled
with generations of families, so I feel lucky
to be part of the community.
I bought the space in April 2019. To help
get my name out, I invited my friends
and the community to participate in the
Highland Park Fourth of July Parade: I got
a trolley and we passed out toothbrushes,
shirts and treats to get my brand out.
For my ribbon-cutting ceremony, I
invited friends and family, our daughters'

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Orthotown July/August 2022

Table of Contents for the Digital Edition of Orthotown July/August 2022

Orthotown July/August 2022 - Cover1
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