Orthotown July/August 2022 - 6
a voice in the arena
A Warm Home
by Chad Foster, DDS, MS, editorial director
F
or most of us, our practices truly are
our home away from home during
the main years of our lives. Not just
the hours but also the blood, sweat and
tears have made them very personal spaces.
Considering how much time we invest
in them, what type of spaces should we
make them? And how does what we make
affect those we wish to attract?
My fi rst six years of practice out of residency
were spent in corporate orthodontic
offi ces. During those years moving from
one opportunity to another, I
was the primary orthodontist
in 10 different
offi ces (that I can remember). The
full scope of my thoughts on the " learning
experiences, " to put it nicely, from those
years won't squeeze into the word count
for a single column, but I will share one
takeaway here: Each offi ce-even ones
that operated identically within the same
parent company-seemed to emit its own
distinct and very tangible character as far
as feel/vibe/energy goes. And this was unconsciously
communicated to every guest
who entered the space more clearly than
any singular scripted process or personal
interaction within. This character is primarily
a composite of the personalities,
attitudes and relationships of the people
who regularly fi ll the space-and whether
those people feel secure enough in their
own person to feel at home there.
The power of authenticity
Leading and motivating a team of
unique individuals with the aim of making
them feel at home in our shared space
is no small task. In my opinion, however,
the success of the practice also very largely
depends on this being done well.
One of the more regular topics that
makes its way into our morning huddle
discussions is the idea of making our offi
ce feel like our home. Creating our offi ce
as a home, specifi cally for our team, is my
No. 1 priority, because I believe the highest
level of hospitality for our patients can
only fl ow secondarily from there. Within
the structure of necessary offi ce training
and structure-and with the acknowledgment
that not every personality is a great
6 JULY/AUGUST 2022 // orthotown.com
http://www.orthotown.com
Orthotown July/August 2022
Table of Contents for the Digital Edition of Orthotown July/August 2022
Orthotown July/August 2022 - Cover1
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Orthotown July/August 2022 - 1
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